reviewed and rated to date — 82,386 products from 9,218 brands in 1,721 categories
Eqogo Logo Informed Purchasing
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e•qo•go (ee-ko-go) n.

a.the world's first transparency engine

b.a trusted place for values-minded shoppers to compare products' social, environmental, quality, governance, and origin data.

Frustrated trying to buy the right stuff?

We make it easy!

Compare products and brands side by side.

Make the best choices for you, your family, your business and the planet.

We believe that if you have to buy new, be informed and buy it to last!

See what sets a product apart from its competition.

(How eqogo works in 30 seconds)

What is the score?

The "EQ score" means the excellence quotient - this is the unique product score Eqogo builds from the Social, Environmental, and Quality attributes a brand shares publicly about its efforts. We take all of those scoreable attributes and compare them to other products within its category so we can easily see who truly is best.

Example of scoring rings

Why a score? - because product attributes matter.

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labor practices and animal testing

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materials, manufacturing, energy, and distribution

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warranties and engineering standards

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We work hard to rate and weigh all the key factors so you can focus on the values that matter most!

for more details - click here

What is Good to Know?

Well, a lot! The "GTKs", as we call it, expand beyond the product rating to cover everything a brand shares publicly about their Social, Environmental, Quality, Governance, and Origin attributes showcasing their initiatives to better their company, community, and world. We've expanded ESG to SEQGO!

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Impact on people and animals

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Programs for environmental benefit

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Auditing and engineering standards

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Policies, initiatives and oversight

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Made in, designed in and assembled in

Buy from brands that share your values.

for more details - click here

Pilot Program Exclusive Invitation!

Unlock the Power of Eqogo - Become a pioneer in sustainable business practices with Eqogo's cutting-edge transparency engine. We're inviting partner businesses to join our limited pilot program, where we'll provide your company with product and brand-level insights so you can transform your product offerings, customer trust, and sustainability efforts.



Discovery - We help you identify the latest, most innovative products to enhance your marketplace, and help you reduce your in-house labor while accomplishing this research!

Customer Retention - Bolster your customer's brand loyalty with additional insights into their favorite products.

Sales Growth - Increase sales by enhancing the confidence your customers have in the products you carry.


Partnerships - We help you discover the brands and products that align with your values and sustainability goals.

Key Performance Indicator Impact - We help you measurably add value-based products to your inventory while reducing the labor required for research.


Outreach - We connect you to the expanding mindful marketplace by telling the story of your best practices.

Comparison - See how your products stack up against the competition.

INQUIRE NOW - for more details of our pilot program
Eqogo believes that, transparency, strong auditing and sustainable initiatives build trust and make a measurable impact.

It's so obvious, it's transparent!