in Children's Toothpaste

Tubby Todd Kids Toothpaste

$12.00 Shop now

View description

Our Kids Toothpaste is just as gentle as it is effective. Ingredients like natural Hydroxyapatite work to remineralize teeth while Xylitol eats away at harmful bacteria, improving overall oral health with a natural (yummy!) Marshmallow Mint flavor. The deets: Sulfate, Triclosan, Fluoride Free Free of Synthetic Flavors & Dyes Vegan and Cruelty-Free

Scored Product Attributes

24

Total eQ Score

			Materials
			Vegan
			Triclosan Free
			Artificial Color Free
			Sulfate Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

56

in Baby Hair Conditioners

Dabble & Dollop Cherry on Top Conditioner | Dabble & Dollop

$15.00 Shop now

View description

Indulge in cherry bliss with Dabble & Dollop's Cherry on Top Conditioner. Plant-based & USA-made, it hydrates & tames hair with a captivating scent

Scored Product Attributes

56

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Sulfate Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

19

in Baby Shampoo

Dabble & Dollop Strawberry 3-1 Bubble Bath, Bodywash & Shampoo | Dabble & Dollop

$15.00 Shop now

View description

Dabble & Dollop Strawberry Shampoo and Wash. Cleanses, hydrates skin & hair. Smells like fresh-picked berries. USA-made, tear-free, vegan, non-toxic.

Scored Product Attributes

19

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Sulfate Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

19

in Baby Shampoo

Dabble & Dollop Vanilla Whip 3-1 Bubble Bath, Body Wash & Shampoo | Dabble & Dollop

$15.00 Shop now

View description

Vanilla Bath Whip - add the fluffy texture and warm scent of vanilla to any Dabble and Dollop bath. Mix with fruit scents for a unique bathing treat.

Scored Product Attributes

19

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Sulfate Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

13

in Baby Sun Protection

California Baby California Kids #supersensitive Tinted Broad Spectrum SPF 30+ Sunscreen

$23.99 Shop now

View description

Our California Kids SPF 30+ sunscreen is the same multi-award-winning formula you love, but it has a light universal tint to help minimize the whitening that occurs from titanium dioxide. It is not skin matching or color adding, the tint simply cuts the whiteness from the active ingredient. There will still be some whi

Scored Product Attributes

13

Total eQ Score

			Materials
			Formaldehyde Free
			GMO Free
			Triclosan Free
			Fragrance Free
			BHT Free
			DEA Free
			Gluten Free
			MEA Free
			EDTA Free
			Oxybenzone Free
			Octinoxate Free
			Silicone Free
			Sulfate Free
			Peanut Free
			Soy Free
			Dairy Free
			Benzene Free
			Nut Free
			Triclocarban Free
			Tree Nut Free
			Sesame Free
			Retinyl Palmitate Free
			Octisalate Free
			Oats Free
			Avobenzone Free
			Triethanolamine(TEA) Free
			Cocamidopropyl Betaine Free
			Butylated Hydroxyanisole (BHA) Free
			Hydroquinone Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand uses renewable energy sources such as solar, wind, or hydro power to run its operations.

This brand actively engages in regenerative agriculture, directly implementing practices that enhance soil health and biodiversity.

Governance

This brand is owned and operated by women.

Origins

Made in Los Angeles, California, United States of America

13

in Baby Sun Protection

California Baby Everyday/Year-Round Broad Spectrum SPF 30+ Sunscreen Stick

$18.98 Shop now

View description

Our multi-award-winning mineral sunscreen formula is now scented with the beautiful essential oils of lemongrass & gardenia flowers. Free of common allergens, and irritants so its perfect for allergy-prone, sensitive skin. We dont use allergy-triggering, hormone-disrupting chemicals such as oxybenzone and others

Scored Product Attributes

13

Total eQ Score

			Materials
			Formaldehyde Free
			GMO Free
			Triclosan Free
			Fragrance Free
			BHT Free
			DEA Free
			Gluten Free
			MEA Free
			EDTA Free
			Oxybenzone Free
			Octinoxate Free
			Silicone Free
			Sulfate Free
			Peanut Free
			Soy Free
			Dairy Free
			Benzene Free
			Nut Free
			Triclocarban Free
			Tree Nut Free
			Sesame Free
			Retinyl Palmitate Free
			Octisalate Free
			Oats Free
			Avobenzone Free
			Triethanolamine(TEA) Free
			Cocamidopropyl Betaine Free
			Butylated Hydroxyanisole (BHA) Free
			Hydroquinone Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand uses renewable energy sources such as solar, wind, or hydro power to run its operations.

This brand actively engages in regenerative agriculture, directly implementing practices that enhance soil health and biodiversity.

Governance

This brand is owned and operated by women.

Origins

Made in Los Angeles, California, United States of America

13

in Baby Sun Protection

California Baby (No Fragrance) Super Sensitive™ Broad Spectrum SPF 30+ Sunscreen Stick

$19.99 Shop now

View description

This multi-award-winning mineral sunscreen is free of added fragrances, common allergens, and irritants so it’s perfect for allergy-prone, sensitive skin. We don’t use allergy-triggering, hormone-disrupting chemicals such as oxybenzone and others that lurk in many common sunscreens. Our active ingredient, titanium diox

Scored Product Attributes

13

Total eQ Score

			Materials
			Formaldehyde Free
			Triclosan Free
			Fragrance Free
			BHT Free
			DEA Free
			Gluten Free
			MEA Free
			EDTA Free
			Oxybenzone Free
			Octinoxate Free
			Silicone Free
			Sulfate Free
			Peanut Free
			Soy Free
			Dairy Free
			Benzene Free
			Nut Free
			Triclocarban Free
			Tree Nut Free
			Sesame Free
			Retinyl Palmitate Free
			Octisalate Free
			Oats Free
			Avobenzone Free
			Triethanolamine(TEA) Free
			Cocamidopropyl Betaine Free
			Butylated Hydroxyanisole (BHA) Free
			Hydroquinone Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand uses renewable energy sources such as solar, wind, or hydro power to run its operations.

This brand actively engages in regenerative agriculture, directly implementing practices that enhance soil health and biodiversity.

Governance

This brand is owned and operated by women.

Origins

Made in Los Angeles, California, United States of America

13

in Baby Sun Protection

California Baby (No Fragrance) Super Sensitive™ Broad Spectrum SPF 30+ Sunscreen

$14.99 Shop now

View description

This multi-award-winning mineral sunscreen is free of added fragrances, common allergens, and irritants - making it perfect for allergy-prone, sensitive skin. We don’t use allergy-triggering, hormone-disrupting chemicals, such as oxybenzone and others, that lurk in many common sunscreens. Our active ingredient, titaniu

Scored Product Attributes

13

Total eQ Score

			Materials
			Formaldehyde Free
			Triclosan Free
			Fragrance Free
			BHT Free
			DEA Free
			Gluten Free
			MEA Free
			EDTA Free
			Oxybenzone Free
			Octinoxate Free
			Silicone Free
			Sulfate Free
			Peanut Free
			Soy Free
			Dairy Free
			Benzene Free
			Nut Free
			Triclocarban Free
			Tree Nut Free
			Sesame Free
			Retinyl Palmitate Free
			Octisalate Free
			Oats Free
			Avobenzone Free
			Triethanolamine(TEA) Free
			Cocamidopropyl Betaine Free
			Butylated Hydroxyanisole (BHA) Free
			Hydroquinone Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand uses renewable energy sources such as solar, wind, or hydro power to run its operations.

This brand actively engages in regenerative agriculture, directly implementing practices that enhance soil health and biodiversity.

Governance

This brand is owned and operated by women.

Origins

Made in Los Angeles, California, United States of America

13

in Baby Sun Protection

Tubby Todd Mineral Sunscreen

$24.00 Shop now

View description

GOOD CLEAN SUN Mineral Sunscreen is inspired by fun in the sun and created for skin protection. Whether you are going to the park, pool, beach or back yardwe are determined to help you be carefree in the sun while taking good care of your skin. Our broad spectrum formula gives your little ones 80 minutes of can

Scored Product Attributes

13

Total eQ Score

			Materials
			Gluten Free
			Dairy Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

13

in Baby Sun Protection

California Baby Calendula™ Broad Spectrum SPF 30+ Sunscreen

$25.99 Shop now

View description

We combined the effectiveness of our award-winning mineral sunscreen formula with the soothing benefits of our Calendula products. Infused with a subtle essential oil blend of French lavender, clary sage, and calendula. We don’t use allergy-triggering, hormone-disrupting chemicals such as oxybenzone and others that lur

Scored Product Attributes

13

Total eQ Score

			Materials
			Formaldehyde Free
			Triclosan Free
			BHT Free
			DEA Free
			Gluten Free
			MEA Free
			EDTA Free
			Oxybenzone Free
			Octinoxate Free
			Silicone Free
			Sulfate Free
			Peanut Free
			Soy Free
			Dairy Free
			Benzene Free
			Nut Free
			Triclocarban Free
			Tree Nut Free
			Sesame Free
			Retinyl Palmitate Free
			Octisalate Free
			Oats Free
			Avobenzone Free
			Triethanolamine(TEA) Free
			Cocamidopropyl Betaine Free
			Butylated Hydroxyanisole (BHA) Free
			Hydroquinone Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand uses renewable energy sources such as solar, wind, or hydro power to run its operations.

This brand actively engages in regenerative agriculture, directly implementing practices that enhance soil health and biodiversity.

Governance

This brand is owned and operated by women.

Origins

Made in Los Angeles, California, United States of America

13

in Baby Sun Protection

California Baby Summer Blend™ Broad Spectrum SPF 30+ Sunscreen

$25.99 Shop now

View description

Our multi-award-winning mineral sunscreen formula is now scented with the vibrant essential oils of citronella, lemongrass & cedar. Free of common allergens, and irritants so it’s perfect for allergy-prone, sensitive skin. We don’t use allergy-triggering, hormone-disrupting chemicals such as oxybenzone and others t

Scored Product Attributes

13

Total eQ Score

			Materials
			Formaldehyde Free
			Triclosan Free
			BHT Free
			DEA Free
			Gluten Free
			MEA Free
			EDTA Free
			Oxybenzone Free
			Octinoxate Free
			Silicone Free
			Sulfate Free
			Peanut Free
			Soy Free
			Dairy Free
			Benzene Free
			Nut Free
			Triclocarban Free
			Tree Nut Free
			Sesame Free
			Retinyl Palmitate Free
			Octisalate Free
			Oats Free
			Avobenzone Free
			Triethanolamine(TEA) Free
			Cocamidopropyl Betaine Free
			Butylated Hydroxyanisole (BHA) Free
			Hydroquinone Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand uses renewable energy sources such as solar, wind, or hydro power to run its operations.

This brand actively engages in regenerative agriculture, directly implementing practices that enhance soil health and biodiversity.

Governance

This brand is owned and operated by women.

Origins

Made in Los Angeles, California, United States of America

13

in Baby Sun Protection

California Baby Everyday/Year-Round™ Broad Spectrum SPF 30+ Sunscreen

$25.99 Shop now

View description

Our multi-award-winning mineral sunscreen formula is now scented with the beautiful essential oils of lemongrass & gardenia flowers. Free of common allergens, and irritants so it’s perfect for allergy-prone, sensitive skin. We don’t use allergy-triggering, hormone-disrupting chemicals such as oxybenzone and others.

Scored Product Attributes

13

Total eQ Score

			Materials
			Formaldehyde Free
			Triclosan Free
			BHT Free
			DEA Free
			Gluten Free
			MEA Free
			EDTA Free
			Oxybenzone Free
			Octinoxate Free
			Silicone Free
			Sulfate Free
			Peanut Free
			Soy Free
			Dairy Free
			Benzene Free
			Nut Free
			Triclocarban Free
			Tree Nut Free
			Sesame Free
			Retinyl Palmitate Free
			Octisalate Free
			Oats Free
			Avobenzone Free
			Triethanolamine(TEA) Free
			Cocamidopropyl Betaine Free
			Butylated Hydroxyanisole (BHA) Free
			Hydroquinone Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand uses renewable energy sources such as solar, wind, or hydro power to run its operations.

This brand actively engages in regenerative agriculture, directly implementing practices that enhance soil health and biodiversity.

Governance

This brand is owned and operated by women.

Origins

Made in Los Angeles, California, United States of America

13

in Baby Sun Protection

California Baby California Kids® #supersensitive™ Tinted Broad Spectrum SPF 30+ Sunscreen

$25.99 Shop now

View description

Our California Kids SPF 30+ sunscreen is the same multi-award-winning formula you love, but it has a light universal tint to help minimize the whitening that occurs from titanium dioxide. It is not skin matching or color adding, the tint simply cuts the whiteness from the active ingredient. There will still be some whi

Scored Product Attributes

13

Total eQ Score

			Materials
			Formaldehyde Free
			Triclosan Free
			BHT Free
			DEA Free
			Gluten Free
			MEA Free
			EDTA Free
			Oxybenzone Free
			Octinoxate Free
			Silicone Free
			Sulfate Free
			Peanut Free
			Soy Free
			Dairy Free
			Benzene Free
			Nut Free
			Triclocarban Free
			Tree Nut Free
			Sesame Free
			Retinyl Palmitate Free
			Octisalate Free
			Oats Free
			Avobenzone Free
			Triethanolamine(TEA) Free
			Cocamidopropyl Betaine Free
			Butylated Hydroxyanisole (BHA) Free
			Hydroquinone Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand uses renewable energy sources such as solar, wind, or hydro power to run its operations.

This brand actively engages in regenerative agriculture, directly implementing practices that enhance soil health and biodiversity.

Governance

This brand is owned and operated by women.

Origins

Made in Los Angeles, California, United States of America

19

in Diaper Creams

California Baby Calming™ Diaper Area Wash

$5.99 Shop now

View description

Our gentle, soothing Diaper Area Wash makes cleaning up dirty diaper messes a breeze! Our diaper area wash is a more eco-friendly alternative to wet wipes that can irritate the skin and promote diaper rash because of their harsh ingredients. Our wash is made with gentle, plant-based cleansers like witch hazel extract a

Scored Product Attributes

19

Total eQ Score

			Materials
			Formaldehyde Free
			GMO Free
			Triclosan Free
			BHT Free
			DEA Free
			Gluten Free
			MEA Free
			EDTA Free
			Oxybenzone Free
			Octinoxate Free
			Silicone Free
			Sulfate Free
			Peanut Free
			Soy Free
			Dairy Free
			Nut Free
			Triclocarban Free
			Tree Nut Free
			Sesame Free
			Retinyl Palmitate Free
			Octisalate Free
			Oats Free
			Avobenzone Free
			Triethanolamine(TEA) Free
			Cocamidopropyl Betaine Free
			Butylated Hydroxyanisole (BHA) Free
			Hydroquinone Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand uses renewable energy sources such as solar, wind, or hydro power to run its operations.

This brand actively engages in regenerative agriculture, directly implementing practices that enhance soil health and biodiversity.

Governance

This brand is owned and operated by women.

Origins

Made in Los Angeles, California, United States of America

55

in Baby Hair Conditioners

Tubby Todd Bye-Bye Cradle Cap

$12.00 Shop now

View description

A gentle gel formulated with sensitive scalps in mind. Bye-Bye Cradle Cap contains naturally derived Pyrithione Zinc with hydrating ingredients like Aloe Vera Leaf Juice and Olive Fruit Oil to help fight, improve and prevent symptoms of Cradle Cap including scaling, redness and irritation to reveal healthier looking skin. Translation? Farewell flakes!

Scored Product Attributes

55

Total eQ Score

			Materials
			Fragrance Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

19

in Baby Shampoo

Tubby Todd Hair + Body Wash

$17.00 Shop now

View description

A pure, hypoallergenic wash that really lathers like it matters! Packed with natural extracts and plant-based ingredients,* our signature Hair + Body Wash softens, cleans, and moisturizes your little one from head to toe. Here's how to use: Lather 1 - 2 pumps in hands to gently clean hair and skin.

Scored Product Attributes

19

Total eQ Score

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

23

in Children's Toothpaste

Tubby Todd Toothpaste

$6.00 Shop now

View description

Tubby Todd Toothpaste is here to bring some Tubby brushing fun to your bedtime or morning routine! Check out our Smile School below for all the Tubby Toothpaste details, and visit our fun brushing blog HERE to download our Brush It Like It Matters chart!

Scored Product Attributes

23

Total eQ Score

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

18

in Baby Shampoo

Noodle & Boo Newborn 2-in-1 Hair & Body Wash

$14.00 Shop now

View description

Newborn 2-in-1 Hair & Body Wash for tender and mild washing care - High moisture formula nourishes and conditions delicate skin and hair. - Gently cleans hair and body without removing natural moisture from skin. - Calming formula rebalances skin's pH, and provitamin B and vitamin E keep hair healthy and shiny. - Mild enough for daily use; can be used on newborns and babies with sensitive skin.

Scored Product Attributes

18

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Dye Free
			Fragrance Free
			Gluten Free
			Sulfate Free
			Soy Free

			Certifications
			This CERT verifies that products are safe for use by individuals with eczema, meeting the standards set by the National Eczema Association for ingredients, irritation potential and safety.
			Warranty: 1 - 19 Day

Good To Know - Brand Attributes

Origins

Made in United States of America

12

in Baby Sun Protection

Evereden Premium Mineral Sunscreen SPF30

$25.00 Shop now

View description

A daily essential to protect delicate baby and kid skin from the sun’s damaging effects, all-year round. This quick-absorbing, 100% mineral-based sunscreen, formulated with non-nano zinc oxide, skin nourishing sunflower and jojoba oils, gives skin the necessary protection and care it needs. Perfectly pairs as the last step in children's daily routine.

Scored Product Attributes

12

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Fragrance Free
			Petrolatum Free
			Sulfate Free

			Certifications
			This CERT verifies that products are safe for use by individuals with eczema, meeting the standards set by the National Eczema Association for ingredients, irritation potential and safety.
			Warranty: 1 - 19 Day

17

in Baby Lotions

Evereden Healing Eczema Treatment

$26.00 Shop now

View description

A BREAKTHROUGH IN ECZEMA HEALING FOR THE ENTIRE FAMILY—WHAT A RELIEF A moisturizing and naturally-derived eczema cream that quickly relieves itchy skin, delivers lasting healing repair, and takes the worry away- all in a steroid-free formula. Formulated with our Barrier Restore Technology™ featuring naturally-derived anti-inflammatories: golden spent barley and quercetin, alongside skin-strengthening ceramides and colloidal oatmeal, this gentle-yet-powerful formula treats active flareups in babies, kids, and adults by clinically reducing skin redness & dryness by over 98%.** **Based on a 2-week clinical study with 34 participants aged 3-36 months, assessed on facial skin.

Scored Product Attributes

17

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Petrolatum Free
			Sulfate Free

			Certifications
			This CERT verifies that products are safe for use by individuals with eczema, meeting the standards set by the National Eczema Association for ingredients, irritation potential and safety.
			Warranty: 1 - 19 Day

17

in Baby Lotions

Evereden Multi-Purpose Healing Balm

$26.00 Shop now

View description

Shop healing balm made with natural and safe ingredients. Heals skin irritations and deeply nourishes dry cracked skin.

Scored Product Attributes

17

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Petrolatum Free
			Sulfate Free

			Certifications
			This CERT verifies that products are safe for use by individuals with eczema, meeting the standards set by the National Eczema Association for ingredients, irritation potential and safety.
			Warranty: 1 - 19 Day

18

in Diaper Creams

Evereden Soothing Diaper Rash Cream - DEL

$24.00 Shop now

View description

Shop natural diaper rash cream made with clean and safe ingredients. Zinc oxide formula healing and soothing baby's painful diaper rash fast.

Scored Product Attributes

18

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Petrolatum Free
			Sulfate Free

			Certifications
			This CERT verifies that products are safe for use by individuals with eczema, meeting the standards set by the National Eczema Association for ingredients, irritation potential and safety.
			Warranty: 1 - 19 Day

28

in Baby Powders

Farmstead Apothecary Baby Powder Lavender & Chamomile

$12.99 Shop now

View description

Your baby's bottom will thank you for using our luxurious baby powder. Made with soothing lavender, chamomile and calendula, our all natural and organic baby powder is talc free and uses ultraabsorbent tapioca starch for extra comfort.Pure, gentle and non-toxic, you can't go wrong with this crowd pleaser! Perfect for

Scored Product Attributes

28

Total eQ Score

			Materials
			Vegan
			Plastic Free Packaging
			Talc Free
			Organic Tapioca Starch
			Organic Chamomile
			Organic Calendula Extract
			Organic Lavender

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).

Good To Know - Brand Attributes

Enviro

Company that is taking steps to eliminate all plastics in their production and packaging.

17

in Diaper Creams

Farmstead Apothecary Baby Diaper Stick

$13.50 Shop now

View description

Our diaper stick is the perfect plant based relief for your little one. This formula is 100% natural, vegan, cruelty-free, formulated for sensitive skin, and made with organic & non-GMO ingredients. With 34% zinc oxide, the skin gets coated without rubbing off, giving maximum protection. Gently scented with real or

Scored Product Attributes

17

Total eQ Score

			Materials
			Organic jojoba oil
			Vegan
			Plastic Free Packaging
			Organic Safflower Seed Oil
			Organic Shea Butter
			Organic Candelilla Wax

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).

Good To Know - Brand Attributes

Enviro

Company that is taking steps to eliminate all plastics in their production and packaging.

16

in Baby Lotions

Era Organics Calendula cream

$13.45 Shop now

View description

Extra Soothing Calendula Cream for Sensitive Skin. If you are looking for instant and long term relief from skin rashes, itch and irritation, look no further than our plant-based Calendula Ointment.

Scored Product Attributes

16

Total eQ Score

			Materials
			Paraben Free
			Fragrance Free
			SLS Free
			Sulfate Free
			Talc Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Governance

This brand is owned and operated by women.

23

in Baby Toothbrushes

Ali+Oli Baby Finger Toothbrush and Tongue Cleaner Oral Set 3m+ (Blush)

$14.99 Shop now

View description

It is very important to start oral care early on. Our Ali+Oli baby finger brush and tongue cleaner makes it easy to clean your baby's teeth as early as 3 months. The finger brush's soft bristles clean your baby's gums and teeth, and the soft tongue cleaner helps clean the tongue milk coating. Babies spend a lot of tim

Scored Product Attributes

23

Total eQ Score

			Materials
			Lead Free
			PVC Free
			Silicone
			Heavy Metal Free
			BPA Free
			Phthalates free
			Cadmium Free

			Certifications
			This CERT verifies that children's products comply with the safety standards set by the Consumer Product Safety Improvement Act (CPSIA).
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Governance

- Brand must describe itself in some way or form as family owned. Do not assume

23

in Baby Toothbrushes

Ali+Oli Baby Finger Toothbrush and Tongue Cleaner Oral Set 3m+ (Sand)

$12.99 Shop now

View description

It is very important to start oral care early on. Our Ali+Oli baby finger brush and tongue cleaner makes it easy to clean your baby's teeth as early as 3 months. The finger brush's soft bristles clean your baby's gums and teeth, and the soft tongue cleaner helps clean the tongue milk coating. Babies spend a lot of tim

Scored Product Attributes

23

Total eQ Score

			Materials
			Lead Free
			PVC Free
			Silicone
			Heavy Metal Free
			BPA Free
			Phthalates free
			Cadmium Free

			Certifications
			This CERT verifies that children's products comply with the safety standards set by the Consumer Product Safety Improvement Act (CPSIA).
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Governance

- Brand must describe itself in some way or form as family owned. Do not assume

22

in Baby Toothbrushes

Nûby Lil Shark Massaging Toothbrush

$4.99 Shop now

View description

Nuby's Lil Shark Massaging Toothbrush is made of 100% super soft silicone. The soft bristles massage and clean baby's sore gums new teeth. The textured base allows baby or parent to get a firm grip while using the toothbrush. The massaging toothbrush features fins at the base, enabling it to be self standing for easy d

Scored Product Attributes

22

Total eQ Score

			Materials
			Silicone
			BPA Free
			Phthalates free

			Certifications
			This CERT verifies that children's products comply with the safety standards set by the Consumer Product Safety Improvement Act (CPSIA).
			Warranty: 45 - 90 Day

15

in Baby Lotions

Farmstead Apothecary Baby Lotion

$18.50 Shop now

View description

Our baby lotion is formulated with organic safflower, sunflower, and jojoba oils to provide long lasting hydration. This formula is 100% plant based, vegan, cruelty-free, formulated for sensitive skin, and made with organic and non-GMO ingredients. Gentle enough for the most sensitive skin and great for all skin types,

Scored Product Attributes

15

Total eQ Score

			Materials
			GMO Free
			Vegan
			Artificial Fragrance Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).

Good To Know - Brand Attributes

Enviro

Company that is taking steps to eliminate all plastics in their production and packaging.

17

in Baby Toothbrushes

Frida Training Toothbrush for Babies

$7.99 Shop now

View description

8

in Baby Lotions

Little Twig Natural Baby Lotion and Moisturizer for All Skin Types - Little Twig

$11.49 Shop now

View description

Our famous Award Winning Baby Lotion! Loved by both moms and babies! A child or babies skin is much more delicate and susceptible to irritation than an adults - hence pediatricians recommend using a lotion to re-hydrate their skin daily. This safe, extra gentle, non-greasy lotion softens and moisturizes dry, delicate or sensitive skin. It contains certified organic ingredients, essential vitamins and natural botanicals. It helps nourish skin leaving it feeling super soft, smooth and protected. It's great for newborns and the whole family. Four fantastic scents to choose from! Use the lotion everyday to keep skin nourished and healthy. And don't forget to use some for to keep mom's skin moisturized and youthful.

Scored Product Attributes

8

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Organic jojoba oil
			Dye Free
			Artificial Fragrance Free
			Gluten Free
			Sulfate Free
			Organic Tea
			Organic Sunflower Oil
			Organic Chamomile
			Organic Lemon
			Organic Calendula Extract
			Organic Borage Oil
			Organic Glycerin
			Organic Lavender
			Organic Tea Tree
			Organic Aloe Vera
			Organic Cucumber

			Certifications
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Origins

Made in United States of America

7

in Baby Lotions

babyganics moisturizing daily lotion, chamomile verbena, 17oz

$7.99 Shop now

View description

Moisturizing daily lotion in chamomile verbena scent is formulated with shea butter, cocoa butter and our neonourish seed oil blend.

Scored Product Attributes

7

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Organic Beeswax
			Dye Free
			Fragrance Free
			Alcohol Free
			Silicone Free
			Sulfate Free
			Organic Avocado Oil
			Organic Shea Butter
			Organic Sunflower Seed Oil
			Organic Canola Oil
			Organic Cumin Seed Oil
			Organic Cacao
			Organic Glycerin
			Organic Soybean Oil
			Organic Aloe Leaf Extract
			Organic Olive Leaf Extract

			Certifications
			Warranty: 20 - 34 Day

7

in Diaper Creams

Esembly Baby Diaper Rash Relief Cream - Esembly Baby

$13.00 Shop now

View description

Our cloth diaper-safe baby Rash Relief Cream seals out wetness naturally, letting skin heal while soothing and relieving diaper rash discomfort.

Scored Product Attributes

7

Total eQ Score

			Materials
			Recycled Secondary Packaging
			Recyclable Secondary Packaging
			Organic Castor Seed Oil
			Organic Coconut Oil
			Organic Olive Oil
			Organic Shea Butter
			Organic Sunflower Oil

			Certifications
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Enviro

This brand offers return, trade-in or buy-back programs for its own or industry products to encourage product reuse and reduce waste.

20

in Baby Hair Conditioners

Little Twig Safe & Natural Detangling Conditioner for Kids & Adults by Little Twig

$9.99 Shop now

View description

When we formulated this Safe & Natural Detangling Conditioner we knew it was great but now with over 400+ 5 Star Reviews we know everybody else agrees with us too! Made wit the safest & natural ingredients our Detangler is a consistent award winner! Parents love using it too! Keep hair healthy and shiny. Being a mommy is tough but we made it easier with our Mom's Choice Award winning formula.

Scored Product Attributes

20

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Organic jojoba oil
			Dye Free
			Artificial Fragrance Free
			Gluten Free
			Sulfate Free
			Organic Sunflower Oil
			Organic Chamomile
			Organic Lemon
			Organic Calendula Extract
			Organic Rosemary
			Organic Glycerin
			Organic Lavender
			Organic Tea Tree
			Organic Aloe Vera

			Certifications
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Origins

Made in United States of America

6

in Baby Lotions

babyganics moisturizing daily lotion, chamomile verbena, 9oz

$5.99 Shop now

View description

Give baby's skin a touch of TLC with a dollop of our moisturizing daily lotion. Made with plant-derived ingredients like shea butter, cocoa butter, NeoNourish® Seed Oil Blend and other thoughtfully chosen ingredients, it cuddles their skin like a warm, snuggly hug.

Scored Product Attributes

6

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Organic Beeswax
			Artificial Fragrance Free
			Organic Cocoa Butter
			Organic Avocado Oil
			Organic Olive Oil
			Organic Shea Butter
			Organic Sunflower Oil
			Organic Cumin
			Organic Glycerin
			Organic Aloe Vera
			Organic Soybean

			Certifications
			Warranty: 20 - 34 Day

6

in Diaper Creams

babyganics diaper rash cream

$8.99 Shop now

View description

Serious help for tiny heinies. With this zinc oxide-based, non-petroleum formula, you can treat and protect skin that’s chafed due to diaper rash, aid in preventing diaper rash, and help seal out wetness, all in the time it takes to change a diaper. Made with plant-derived ingredients, NeoNourish® Seed Oil Blend and other thoughtfully chosen ingredients, this skin protectant cream is your diaper duty go-to.

Scored Product Attributes

6

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Organic jojoba oil
			Artificial Fragrance Free
			Organic Cocoa Butter
			Organic Shea Butter
			Organic Sunflower Oil
			Organic Almond Oil
			Organic Cumin
			Organic Calendula Extract
			Organic Glycerin
			Organic Aloe Vera

			Certifications
			Warranty: 20 - 34 Day

6

in Diaper Creams

Esembly Organic Daily Diaper Baby Balm - Esembly Baby

$15.00 Shop now

View description

Our hydrating organic daily diaper baby balm moisturizes and protects your baby with a smooth, vitamin-rich ointment. Perfect as a diaper cream or an "anywhere balm."

Scored Product Attributes

6

Total eQ Score

			Materials
			Recycled Secondary Packaging
			Recyclable Secondary Packaging
			Organic Coconut Oil
			Organic Shea Butter
			Organic Sunflower Oil

			Certifications
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Enviro

This brand offers return, trade-in or buy-back programs for its own or industry products to encourage product reuse and reduce waste.

6

in Baby Lotions

Carina Organics Baby Lotion (Extra Gentle)

$11.99 Shop now

View description

An all natural entirely scent free lotion rich in organic botanicals for kids and babies needing the purest of formulations for their daily cleansing routine

Scored Product Attributes

6

Total eQ Score

			Materials
			Paraben Free
			Vegan
			Dye Free
			Gluten Free
			Soy Free
			Organic Coconut Oil
			Organic Olive Oil
			Organic Dandelion
			Organic Chamomile
			Organic Pumpkin
			Organic Apple Cider Vinegar
			Organic Nettle Leaf
			Organic Clover

			Certifications
			Warranty: 20 - 34 Day

6

in Baby Shampoo

Carina Organics Baby Shampoo & Body Wash

$11.99 Shop now

View description

An all natural entirely scent free and tear free shampoo for those kids and babies needing the purest of organic formulations for their daily cleansing routine

Scored Product Attributes

6

Total eQ Score

			Materials
			Paraben Free
			Vegan
			Dye Free
			Gluten Free
			Soy Free
			Organic Coconut Oil
			Organic Olive Oil
			Organic Dandelion
			Organic Chamomile
			Organic Pumpkin
			Organic Apple Cider Vinegar
			Organic Nettle Leaf
			Organic Clover

			Certifications
			Warranty: 20 - 34 Day

6

in Baby Lotions

8 Sheep Organics Bedtime Lotion | Sleep Lotion for Babies & Toddlers | 8 Sheep Organics

$23.00 Shop now

View description

Description Finally, an all natural solution to help your little one fall asleep, and stay asleep! Junior’s Bedtime Lotion was specially developed to keep your little one calm, relaxed, and ready for bed. The lotion is gentle on sensitive skin, and contains Vitamin E oils to leave baby and toddler's skin soft and moisturized. Simply rub a small amount of lotion onto baby or toddler's feet before bed time for a good night’s sleep!

Scored Product Attributes

6

Total eQ Score

			Materials
			Organic Beeswax
			Organic Coconut Oil
			Organic Mango Butter
			Organic Vanilla Extract
			Organic Chamomile
			Organic Lavender

			Certifications
			Warranty: 3 - 6 Month

Good To Know - Brand Attributes

Origins

Made in Indiana, United States of America

Personal Care

Scored Product Attributes

Vegan

Triclosan Free

Artificial Color Free

Sulfate Free

Leaping Bunny

Good To Know - Brand Attributes

Community Outreach/Activism Programs

Women-Founded/Led

Scored Product Attributes

Phthalates free

Paraben Free

Vegan

Sulfate Free

Leaping Bunny

Scored Product Attributes

Phthalates free

Paraben Free

Vegan

Sulfate Free

Leaping Bunny

Scored Product Attributes

Phthalates free

Paraben Free

Vegan

Sulfate Free

Leaping Bunny

Scored Product Attributes

Formaldehyde Free

GMO Free

Triclosan Free

Fragrance Free

BHT Free

DEA Free

Gluten Free

MEA Free

EDTA Free

Oxybenzone Free

Octinoxate Free

Silicone Free

Sulfate Free

Peanut Free

Soy Free

Dairy Free

Benzene Free

Nut Free

Triclocarban Free

Tree Nut Free

Sesame Free

Retinyl Palmitate Free

Octisalate Free

Oats Free

Avobenzone Free

Triethanolamine(TEA) Free

Cocamidopropyl Betaine Free

Butylated Hydroxyanisole (BHA) Free

Hydroquinone Free

PETA: Crueltyfree Beauty Without Bunnies Program

Good To Know - Brand Attributes

Renewable Energy Utilization

Regenerative Agriculture Practices

Women-owned

Scored Product Attributes

Formaldehyde Free

GMO Free

Triclosan Free

Fragrance Free

BHT Free

DEA Free

Gluten Free

MEA Free

EDTA Free

Oxybenzone Free

Octinoxate Free

Silicone Free

Sulfate Free

Peanut Free

Soy Free

Dairy Free