in Lash Enhancers & Primers

PHB Ethical Beauty Lash & Brow Growth Enhancing Serum

£18.00 Shop now

View description

100% natural, vegan & non-toxic Lash & Brow Growth Serum that enhances natural hair growth & boosts strength for fuller looking lashes and brows. PH balanced for very sensitive eyes.

Scored Product Attributes

99

Total eQ Score

			Materials
			Mineral Oil Free
			Aluminum Free
			Formaldehyde Free
			Phthalates free
			GMO Free
			Silicone Free
			Paraben Free
			Palm Oil Free
			Vegan
			Alcohol Free
			Propylene Glycol Free
			Methylisothiazolinone (MIT) Free
			Organic Glycerin
			Artificial Color Free
			Talc Free
			Organic Quinoa Extract
			Artificial Fragrance Free
			Organic Coconut
			Recyclable Primary Packaging
			Organic Aloe Vera Juice
			Organic Argan Oil
			DEA Free
			SLS Free
			BPA Free Packaging
			Bismuth Oxychloride Free
			Recyclable Secondary Packaging
			Petrochemical Free
			Organic Baobab Oil
			Triethanolamine(TEA) Free
			PEG Free

			Certifications
			This CERT verifies that products are free from animal ingredients and have not been tested on animals, meeting the standards set by The Vegan Society for vegan products.
			This CERT verifies that products are free from animal ingredients and have not been tested on animals, meeting the standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that cosmetic products meet the COSMOS-standard for organic cosmetics, requiring a high percentage of organic ingredients and sustainable production methods.
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			This CERT verifies that products and production processes comply with Islamic dietary laws, ensuring they meet global halal standards for permissible ingredients and practices.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Enviro

Company that is taking steps to eliminate all plastics in their production and packaging.

98

in Lash Enhancers & Primers

LASHFOOD Eyelash Enhancing Serum, 3 Month Supply

$78.00 Shop now

View description

Our eyelash serum is an all natural and safe alternative to lash enhancement. Watch your lashes get stronger and longer in just weeks. See results not side effects.

Scored Product Attributes

98

Total eQ Score

			Materials
			GMO Free
			Formaldehyde Free
			Soy Ink
			Silicone Free
			Vegan
			Fragrance Free
			Artificial Color Free
			Artificial Fragrance Free
			Prostaglandin (PG) Free
			PEG Free
			Mineral Oil Free
			Phenoxyethanol Free
			Petrochemical Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that cosmetic products meet the COSMOS-standard for organic cosmetics, requiring a high percentage of organic ingredients and sustainable production methods.
			This CERT verifies that agricultural, forestry and tourism operations follow standards for environmental protection and fair labor practices, promoting both sustainable livelihoods and ecosystem health.
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Enviro

Company claims or certifies that their plastic footprint is offset by the removal of plastic waste from nature and the reduction of overall plastic usage.

98

in Lash Enhancers & Primers

LASHFOOD Eyelash Enhancing Serum, 2.5 Month Supply

$49.00 Shop now

View description

Our eyelash serum is an all natural and safe alternative to lash enhancement. Watch your lashes get stronger and longer in just weeks. See results not side effects.

Scored Product Attributes

98

Total eQ Score

			Materials
			Formaldehyde Free
			GMO Free
			Soy Ink
			Vegan
			Fragrance Free
			Artificial Color Free
			Artificial Fragrance Free
			Silicone Free
			Prostaglandin (PG) Free
			PEG Free
			Mineral Oil Free
			Phenoxyethanol Free
			Petrochemical Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that cosmetic products meet the COSMOS-standard for organic cosmetics, requiring a high percentage of organic ingredients and sustainable production methods.
			This CERT verifies that agricultural, forestry and tourism operations follow standards for environmental protection and fair labor practices, promoting both sustainable livelihoods and ecosystem health.
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Enviro

Company claims or certifies that their plastic footprint is offset by the removal of plastic waste from nature and the reduction of overall plastic usage.

99

in Mascara

Inika Organic Long Lash Mascara

$35.00 Shop now

View description

The Long Lash Mascara is a luxurious formula that uses 100% plant-derived and natural ingredients to boost lash length, volume and span. Shop now!

Scored Product Attributes

99

Total eQ Score

			Materials
			Paraben Free
			Vegan
			Artificial Color Free
			Artificial Fragrance Free
			Mineral Oil Free
			Polyethylene glycols (PEGs) Free
			Bismuth Oxychloride Free
			Petrochemical Free
			Sulfate Free
			Talc Free
			Polysorbates Free
			Organic Castor Seed Oil
			Organic Carnauba Wax

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products meet the standards set by Vegan Action, ensuring they contain no animal ingredients and are not tested on animals.
			This CERT verifies that cosmetic products meet the COSMOS-standard for natural cosmetics, focusing on the use of naturally derived ingredients and environmentally friendly processes.
			This CERT verifies that food products and production processes comply with Islamic dietary laws as set by the Halal Certification Authority (HCA) in Australia, ensuring they meet halal standards.
			Warranty: 1 - 19 Day

79

in Lash Enhancers & Primers

Sky Organics Organic Lash & Brow Oil

$16.98 Shop now

View description

Featuring a potent combination of organic botanical oils, including hexane-free castor oil, this nourishing blend conditions at the roots to support lush lashes and promote a thicker, fuller-looking appearance over time.

Scored Product Attributes

79

Total eQ Score

			Materials
			Paraben Free
			Formaldehyde Free
			Recyclable Primary Packaging
			Phthalates free
			GMO Free
			Petrolatum Free
			Talc Free
			Hexane Free
			Propylene Glycol Free
			Organic Amla Oil
			Artificial Color Free
			Artificial Fragrance Free
			Hydrogenated Oil Free
			Silicone Free
			Organic Castor Seed Oil
			Organic Moringa Seed Oil
			Sulfate Free
			Aluminum Free
			DEA Free
			MEA Free
			PEG Free
			Triethanolamine(TEA) Free
			Mineral Oil Free
			1,4 Dioxane Free

			Certifications
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			This CERT verifies that agricultural products meet USDA organic standards, ensuring they are produced without synthetic chemicals and with practices promoting soil health, biodiversity and water conservation.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Enviro

This brand supports tree planting programs or plants a tree for every purchase.

This brand offers recycling services for its purchased products or for products within the same industry.

99

in Eyebrow Color

Inika Organic Brow Perfector

$33.00 Shop now

View description

Made with natural plant extracts and bamboo stem-derived fibres, our Brow Perfector tints and volumises the brows while nourishing them.

Scored Product Attributes

99

Total eQ Score

			Materials
			Artificial Color Free
			Paraben Free
			Vegan
			Artificial Fragrance Free
			Mineral Oil Free
			Polyethylene glycols (PEGs) Free
			Petrochemical Free
			Sulfate Free
			Talc Free
			Bismuth Oxychloride Free
			Polysorbates Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products meet the standards set by Vegan Action, ensuring they contain no animal ingredients and are not tested on animals.
			This CERT verifies that cosmetic products meet the COSMOS-standard for natural cosmetics, focusing on the use of naturally derived ingredients and environmentally friendly processes.
			This CERT verifies that food products and production processes comply with Islamic dietary laws as set by the Halal Certification Authority (HCA) in Australia, ensuring they meet halal standards.
			Warranty: 1 - 19 Day

77

in Lash Enhancers & Primers

Sky Organics Organic Castor Oil Eyelash Serum

$14.99 Shop now

View description

As a natural source of nourishing fatty acids, this 100% pure, unrefined, organic and hexane-free oil gives lashes and brows a daily boost to promote a thicker, fuller-looking appearance.

Scored Product Attributes

77

Total eQ Score

			Materials
			Artificial Color Free
			Formaldehyde Free
			Phthalates free
			GMO Free
			Paraben Free
			Sulfate Free
			Propylene Glycol Free
			Organic Castor Seed Oil
			Artificial Fragrance Free
			Aluminum Free
			DEA Free
			Recyclable Primary Packaging
			1,4 Dioxane Free
			MEA Free
			Talc Free
			Silicone Free
			Triethanolamine(TEA) Free
			Hydrogenated Oil Free
			PEG Free
			Petrolatum Free
			Mineral Oil Free
			Hexane Free

			Certifications
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			This CERT verifies that agricultural products meet USDA organic standards, ensuring they are produced without synthetic chemicals and with practices promoting soil health, biodiversity and water conservation.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Enviro

This brand supports tree planting programs or plants a tree for every purchase.

This brand offers recycling services for its purchased products or for products within the same industry.

86

in Mascara

Aleph Beauty Lift / Lengthen Mascara

$45.00 Shop now

View description

A consciously crafted formula designed to lift, define and add volume to the lashes on application. Over time, the unique Aleph Peptide Blend works to nourish, strengthen and lengthen lashes. 100% microplastic-free, smudge-resistant system, flake-free, natural formulation.

Scored Product Attributes

86

Total eQ Score

			Materials
			GMO Free
			Microplastic Free
			Vegan
			Fragrance Free
			Gluten Free
			Silicone Free

			Certifications
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 1 - 19 Day

Good To Know - Brand Attributes

Origins

Made in New Zealand

99

in Eye Liners

Aleph Beauty Gel Liner Onyx

$40.00 Shop now

View description

A sleek black liner that allows for a range of looks and styles with just one natural product.

Scored Product Attributes

99

Total eQ Score

			Materials
			GMO Free
			Vegan
			Gluten Free
			Silicone Free

			Certifications
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 1 - 19 Day

Good To Know - Brand Attributes

Origins

Made in New Zealand

99

in Eyeshadow

Alleyoop 11th Hour

$24.00 Shop now

View description

What is it? A bestselling waterproof, smudge and crease-proof cream eyeshadow & liner that delivers incredible payoff and stays with you for 11+ hours.

Scored Product Attributes

99

Total eQ Score

			Materials
			Petrolatum Free
			Heavy Metal Free
			Lead Free
			Talc Free
			Dimethicone Free
			Styrene Free
			Retinyl Palmitate Free
			Sodium Hydroxymethylglycinate Free
			Formaldehyde Free
			1,4 Dioxane Free
			Acetaldehyde Free
			Trimethylolpropane Trimethacrylate Free
			Urea Free
			Diazolidinyl Urea Free
			Carmine Free
			Acrylamide Free
			Sulfate Free
			Nitromusks Free
			Butoxyethanol Free
			Imidazolidinyl Urea Free
			Triclocarban Free
			Phthalates free
			Paraben Free
			Vegan
			Triclosan Free
			Cyclohexasiloxane (d6) Free
			Resorcinol Free
			Dichloromethane (Methylene Chloride) Free
			Guanine Free
			Polyethylene glycols (PEGs) Free
			Polycyclic Musk Free
			Butyl Methacrylate Free
			Carbon Black Free
			Synthetic Fluorphlogopite Free
			Oxybenzone Free
			BHT Free
			Methoxyethanol (methyl cellosolve) Free
			Lead Acetate Free
			Shellac Free
			Methylchloroisothiazolinone (MCI) Free
			Toluene Free
			Lanolin Free
			DEA Free
			Divinyldimethicone Free
			MEA Free
			Perfluorononyl Dimethicone Free
			Triethanolamine(TEA) Free
			Thimerosal Free
			Polyoxymethylene Urea Free
			Coal Tar Free
			Octinoxate Free
			Paraffin Free
			Butylated Hydroxyanisole (BHA) Free
			Octamethyl Cyclotetrasiloxane Free
			Hydroquinone Free
			Quaternium-15 Free
			Polyacrylamide Free
			Tetrahydrofurfuryl Methacrylate Free
			Cyclopentasiloxane (d5) Free
			Ethyl Acrylate Free
			Methyl Methacrylate Free
			Hydroxypropyl Methacrylate Free
			Acetonitrile Free
			DMDM Hydantoin Free
			Cyclotetrasiloxane (d4) Free
			Mineral Oil Free
			Phenylenediamine Free

			Certifications
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

64

in Mascara

The Body Shop The Body Shop

$18.00 Shop now

View description

Turn the volume up! For when you’re feeling fierce, this full-on volumizing mascara makes your lashes stand to attention. With a lightweight, comfortable formula enriched with Community Fair Trade organic virgin coconut oil from Samoa, you get the benefits of a heavy-duty mascara without the tacky feeling.

Scored Product Attributes

64

Total eQ Score

			Materials
			Recycled Secondary Packaging
			Organic Coconut Oil

			Certifications
			This CERT verifies that products are free from animal ingredients and have not been tested on animals, meeting the standards set by The Vegan Society for vegan products.
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

74

in Eye Liners

The Body Shop Wake-Up Call Liquid Eyeliner | Makeup | The Body Shop

$15.00 Shop now

View description

Discover our Wake-Up Call Liquid Eyliner, enriched with coffee oil & aloe vera. Wake up your eyes with a small flick or go for a bold graphic line. Order now.

Scored Product Attributes

74

Total eQ Score

			Materials
			Recycled Secondary Packaging
			Organic Aloe Vera Juice

			Certifications
			This CERT verifies that products are free from animal ingredients and have not been tested on animals, meeting the standards set by The Vegan Society for vegan products.
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

63

in Mascara

The Body Shop Lightweight Mascara | Natural Form Mascara | The Body Shop

$18.00 Shop now

View description

Discover Natural Form, our lightweight mascara for a natural look. Perfect for everyday use, with no clumps or smudges throughout the day. Order online now.

Scored Product Attributes

63

Total eQ Score

			Materials
			Recycled Secondary Packaging

			Certifications
			This CERT verifies that products are free from animal ingredients and have not been tested on animals, meeting the standards set by The Vegan Society for vegan products.
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

62

in Mascara

Elate Essential Mascara

$30.00 Shop now

View description

Created for even the most sensitive eyes, this water- and sweat-resistant formula helps your mascara stay put, even when youre on the go.

Scored Product Attributes

62

Total eQ Score

			Materials
			Vegan
			Recyclable Primary Packaging

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand offers recycling services for its purchased products or for products within the same industry.

82

in Eyeshadow

Elate Pressed EyeColour

$14.00 Shop now

View description

Say goodbye to creasing and hello to high-performance colour, thanks to our oil-absorbing Pressed EyeColour, made for every skin type.

Scored Product Attributes

82

Total eQ Score

			Materials
			Vegan
			Recyclable Primary Packaging

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand offers recycling services for its purchased products or for products within the same industry.

71

in Eye Liners

Elate Liquid EyeLine

$26.00 Shop now

View description

Our water-resistant Liquid Eyeline offers steadfast colour from day to night. Plus, its easy on the eyesliterallythanks to our gentle formula.

Scored Product Attributes

71

Total eQ Score

			Materials
			Vegan
			Recyclable Primary Packaging

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand offers recycling services for its purchased products or for products within the same industry.

62

in Eyebrow Color

Elate Brow Balm

$18.00 Shop now

View description

Colour and define your brows with our beloved Brow Balm. A waxy, tinted pomade, Brow Balm will tame even the unruliest brows.

Scored Product Attributes

62

Total eQ Score

			Materials
			Vegan

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand offers recycling services for its purchased products or for products within the same industry.

70

in Eye Liners

Inika Organic Eye Pencil

$23.00 Shop now

View description

Our Eye Pencil boasts a soft, silky-rich texture that glides on seamlessly and provides intense colour payoff. Shop online now.

Scored Product Attributes

70

Total eQ Score

			Materials
			Talc Free
			Paraben Free
			Vegan
			Artificial Color Free
			Artificial Fragrance Free
			Mineral Oil Free
			Polyethylene glycols (PEGs) Free
			Petrochemical Free
			Sulfate Free
			Bismuth Oxychloride Free
			Polysorbates Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products meet the standards set by Vegan Action, ensuring they contain no animal ingredients and are not tested on animals.
			This CERT verifies that food products and production processes comply with Islamic dietary laws as set by the Halal Certification Authority (HCA) in Australia, ensuring they meet halal standards.
			Warranty: 1 - 19 Day

80

in Eyeshadow

Inika Organic Quad Eyeshadow Palette (Flowers)

$49.00 Shop now

View description

Enchanting like a flower in bloom, this feminine combination of rose and pink powders plus shades for contour and dimension easily takes you from day to night. Offering the best of both worlds, this Eyeshadow Quad combines the rich colour of pure mineral pigments with the mess-free application of a pressed powder. Hous

Scored Product Attributes

80

Total eQ Score

			Materials
			Vegan
			Paraben Free
			Artificial Color Free
			Artificial Fragrance Free
			Mineral Oil Free
			Polyethylene glycols (PEGs) Free
			Petrochemical Free
			Sulfate Free
			Talc Free
			Bismuth Oxychloride Free
			Polysorbates Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products meet the standards set by Vegan Action, ensuring they contain no animal ingredients and are not tested on animals.
			This CERT verifies that food products and production processes comply with Islamic dietary laws as set by the Halal Certification Authority (HCA) in Australia, ensuring they meet halal standards.
			Warranty: 1 - 19 Day

53

in Mascara

Caliray come hell or high water | caliray

$24.00 Shop now

View description

k bye to ugly cries & grungy undereyes the first clean & super volumizing mascara with longwear potency. lash conditioning argan oil....

Scored Product Attributes

53

Total eQ Score

			Materials
			BPA Free
			Formaldehyde Free
			Phthalates free
			Paraben Free
			Recycled Secondary Packaging
			Mineral Oil Free
			Sulfate Free

			Certifications
			This CERT verifies that products are made entirely from recycled materials following the standards set by the Forest Stewardship Council (FSC).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand participates in carbon offset programs to neutralize its carbon emissions.

Company claims or certifies that their plastic footprint is offset by the removal of plastic waste from nature and the reduction of overall plastic usage.

This brand offers recycling services for its purchased products or for products within the same industry.

61

in Eye Liners

Caliray surfproof pencil | caliray

$20.00 Shop now

View description

dive in, baby. the waters fine. the first clean stay-in-place pencil wrapped in a bio-based (sugarcane) barrel. its super soft. highly...

Scored Product Attributes

61

Total eQ Score

			Materials
			BPA Free
			Formaldehyde Free
			Phthalates free
			Paraben Free
			Recycled Secondary Packaging
			Mineral Oil Free
			Sulfate Free

			Certifications
			This CERT verifies that products are made entirely from recycled materials following the standards set by the Forest Stewardship Council (FSC).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand participates in carbon offset programs to neutralize its carbon emissions.

Company claims or certifies that their plastic footprint is offset by the removal of plastic waste from nature and the reduction of overall plastic usage.

This brand offers recycling services for its purchased products or for products within the same industry.

71

in Eyeshadow

e.l.f. Cosmetics No Budge Matte Shadow Stick | e.l.f. Cosmetics

$5.00 Shop now

View description

Meet the e.l.f. no budge matte shadow stick! This no budge, creamy matte eyeshadow features a long-lasting formula designed to stay in place. Shop now!

Scored Product Attributes

71

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Triclosan Free
			Sulfate Free
			Triclocarban Free
			Nonylphenol Ethoxylates (NPEs) Free
			Hydroquinone Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products meet Fair Trade standards, ensuring ethical sourcing, fair wages, safe working conditions and environmental sustainability throughout the supply chain.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

71

in Eyeshadow

e.l.f. Cosmetics No Budge Cream Eyeshadow | e.l.f. Cosmetics

$5.00 Shop now

View description

Shop the e.l.f. no budge cream eyeshadow! This long-lasting, creamy formula is designed to go on easily & stay in place for looks that wont smudge or crease.

Scored Product Attributes

71

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Triclosan Free
			Sulfate Free
			Triclocarban Free
			Nonylphenol Ethoxylates (NPEs) Free
			Hydroquinone Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products meet Fair Trade standards, ensuring ethical sourcing, fair wages, safe working conditions and environmental sustainability throughout the supply chain.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

71

in Eyeshadow

e.l.f. Cosmetics Liquid Glitter Eyeshadow | e.l.f. Cosmetics

$6.00 Shop now

View description

This liquid glitter eyeshadow is long-lasting, quick-drying and 100% eye-catching! Get an amped up glitter eye makeup look with one-swipeglittercoverage.

Scored Product Attributes

71

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Triclosan Free
			Sulfate Free
			Triclocarban Free
			Nonylphenol Ethoxylates (NPEs) Free
			Hydroquinone Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products meet Fair Trade standards, ensuring ethical sourcing, fair wages, safe working conditions and environmental sustainability throughout the supply chain.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

54

in Eyebrow Color

e.l.f. Cosmetics Best Eyebrow Pencil - Instant Lift Brow Pencil | e.l.f. Cosmetics

$3.00 Shop now

View description

Shop e.l.f. Cosmetics award-winning best eyebrow pencil! Our customer favorite Instant Lift Brow Pencil has a fine tip liner and built-in eyebrow brush.

Scored Product Attributes

54

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Triclosan Free
			Sulfate Free
			Triclocarban Free
			Nonylphenol Ethoxylates (NPEs) Free
			Hydroquinone Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products meet Fair Trade standards, ensuring ethical sourcing, fair wages, safe working conditions and environmental sustainability throughout the supply chain.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

54

in Eyebrow Color

e.l.f. Cosmetics Brow Lift - Clear Eyebrow Gel | e.l.f. Cosmetics

$6.00 Shop now

View description

Style and lift your eyebrows with this long-lasting vegan brow gel from e.l.f. cosmetics! Use the spoolie to apply the clear eyebrow gel to sculpt your brows into a soap brow look.

Scored Product Attributes

54

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Triclosan Free
			Sulfate Free
			Triclocarban Free
			Nonylphenol Ethoxylates (NPEs) Free
			Hydroquinone Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products meet Fair Trade standards, ensuring ethical sourcing, fair wages, safe working conditions and environmental sustainability throughout the supply chain.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

49

in Mascara

Biome Biome Long Lash Mascara 7.5ml - Brown

A$32.00 Shop now

View description

Biome Long Lash Mascara 7.5ml - Brown. Add some oomph to your lashes with this vegan friendly mascara in brown. Featuring all natural ingredients, use this gentle formula to lengthen and condition lashes. Biome has created a range of cosmetics that is low-priced without compromising on performance, free from synthetic preservatives and fragrances, and without using any palm oil derivatives at all! 7.5g.

Scored Product Attributes

49

Total eQ Score

			Materials
			Organic Sunflower Oil
			Organic grapeseed oil
			Vegan
			Gluten Free
			Palm Oil Free
			Organic Carnauba Wax
			Organic Cinnamon
			Organic Chamomile
			Organic Rosemary
			Organic Lemon
			Organic Thyme
			Organic Rice

			Certifications
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Origins

Made in United States of America

56

in Eye Liners

Biome Biome Liquid Eye Liner 6g - Black

A$25.00 Shop now

View description

Biome Liquid Eye Liner 6g - Black. A vegan friendly and palm oil free black liquid eyeliner. Made from toxin free, plant based ingredients, so its good for you and the planet. Biome has created a range of cosmetics that is low-priced without compromising on performance, free from synthetic preservatives and fragrances, and without using any palm oil derivatives at all! 6g.

Scored Product Attributes

56

Total eQ Score

			Materials
			Organic Aloe Vera Juice
			Vegan
			Gluten Free
			Palm Oil Free
			Organic Olive Oil
			Organic Chamomile
			Organic Thyme
			Organic Oregano
			Organic Rosemary
			Organic Glycerin
			Organic Lavender

			Certifications
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Origins

Made in United States of America

47

in Mascara

Antonym Cosmetics Lola Lash Too Mascara

$26.00 Shop now

View description

Antonym Lola Lash Too adds volume and length to the lashes while remaining creamy and soft. The advanced formula is based on emollient, nourishing and moisturizing ingredients such as Shea butter and vitamin E. Beeswax and Carnauba build volume while sweet almond oil promotes lash growth. A new wand design separates lashes with precision for a dramatic look. Using high quality organic ingredients, our Certified Organic Mascara helps protect eyelashes and keep them healthy while preventing clumping. The gentle ingredients in our formula are ideal for sensitive eyes and skin and easy to remove with water.

Scored Product Attributes

47

Total eQ Score

			Materials
			Organic Beeswax
			Organic Shea Butter
			Organic Sweet Almond Oil
			Organic Wheat

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

54

in Eye Liners

Antonym Cosmetics Eye Pencil Noir

$21.00 Shop now

View description

A favorite among top makeup artists! Our certified natural water resistant eye pencil has a soft and smooth application and a rich color pay-off. The formula was created to provide a long lasting, waterproof coverage guaranteed to help you achieve your desired look. You can use the eye pencil to create a precise line on the upper eyelid to a perfect smudge for the a sultry, smoky eye. Made with ingredients that are of 100% natural origin, the pencil is free of preservatives and dermatologically approved, safe to use in the rim of the eye. Moisturizing ingredients and natural anti-oxidants of marula oil, jojoba oil, candelilla and carnauba are excellent for sensitive skin. The eye pencil includes a detachable, precision-made sharpener.

Scored Product Attributes

54

Total eQ Score

			Materials
			Organic jojoba oil
			Organic Shea Butter
			Organic Sunflower Oil

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

47

in Eyebrow Color

Rose Inc Brow Renew Enriched Tinted Shaping Gel

$26.00 Shop now

View description

Color, volumize and groom your eyebrows all at once with our tinted brow gel! Our conditioning pomade serum hybrid is exactly what you need for the look you want.

Scored Product Attributes

47

Total eQ Score

			Materials
			Vegan
			Recyclable Secondary Packaging
			Recycled Primary Packaging

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Enviro

This brand offers recycling services for its purchased products or for products within the same industry.

47

in Eyebrow Color

Rose Inc Brow Renew Enriched Clear Shaping Gel

$26.00 Shop now

View description

Volumize and groom your eyebrows with our clear brow gel, our conditioning pomade serum hybrid is exactly what you need for 'that' look.

Scored Product Attributes

47

Total eQ Score

			Materials
			Vegan
			Recyclable Secondary Packaging
			Recycled Primary Packaging

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Enviro

This brand offers recycling services for its purchased products or for products within the same industry.

37

in Lash Enhancers & Primers

Rose Inc Ultra-Black Lash Lift Serum Mascara

$28.00 Shop now

View description

Shop clean and non-comedogenic Rose Inc Ultra-Black Lash Lift Serum Mascara formulated to be safe for sensitive eyes while lengthening and strengthening eyelashes.

Scored Product Attributes

37

Total eQ Score

			Materials
			Vegan
			Recyclable Secondary Packaging
			Recycled Primary Packaging

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Enviro

This brand offers recycling services for its purchased products or for products within the same industry.

62

in Eyeshadow

Rose Inc Satin & Shimmer Duet Eyeshadow

$30.00 Shop now

View description

Shop clean and non-comedogenic Rose Inc Satin & Shimmer Duet Eyeshadow, a versatile and buildable eyeshadow duo with a cream base and pressed powder to customize your looks, from a sheer wash of color to bold, smoky eyes.

Scored Product Attributes

62

Total eQ Score

			Materials
			Vegan
			Recyclable Secondary Packaging
			Recycled Primary Packaging

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Enviro

This brand offers recycling services for its purchased products or for products within the same industry.

61

in Eyeshadow

Alima Pure Pressed Eyeshadow

$20.00 Shop now

View description

When you need bold color that doesn't dry out your skin, Alima Pure's Pressed Eye Shadow is the perfect fit.

Scored Product Attributes

61

Total eQ Score

			Materials
			Phthalates free
			Soy Ink
			Paraben Free
			Petroleum Free
			Recycled Secondary Packaging
			Gluten Free
			Sulfate Free
			Talc Free
			Dimethicone Free

			Certifications
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Enviro

This brand participates in carbon offset programs to neutralize its carbon emissions.

This brand supports tree planting programs or plants a tree for every purchase.

Origins

Made in Italy

61

in Eyeshadow

Alima Pure Loose Mineral Eyeshadow

$18.00 Shop now

View description

Think of it as the essential, little black dress. Alima Pure's Loose Mineral Eyeshadow is a must have in your makeup toolkit.

Scored Product Attributes

61

Total eQ Score

			Materials
			Phthalates free
			Soy Ink
			Paraben Free
			Petroleum Free
			Recycled Secondary Packaging
			Gluten Free
			Sulfate Free
			Talc Free
			Dimethicone Free

			Certifications
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Enviro

This brand participates in carbon offset programs to neutralize its carbon emissions.

This brand supports tree planting programs or plants a tree for every purchase.

Origins

Made in United States of America

45

in Mascara

Alima Pure Natural Definition Mascara

$26.00 Shop now

View description

Thicken your lashes with Natural Definition Mascara! With 90%+ natural & naturally-derived ingredients, enjoy the rich, deep pigment.

Scored Product Attributes

45

Total eQ Score

			Materials
			Phthalates free
			Soy Ink
			Paraben Free
			Petroleum Free
			Recycled Secondary Packaging
			Gluten Free
			Sulfate Free
			Talc Free
			Dimethicone Free

			Certifications
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Enviro

This brand participates in carbon offset programs to neutralize its carbon emissions.

This brand supports tree planting programs or plants a tree for every purchase.

Origins

Made in China

46

in Eyebrow Color

Alima Pure Natural Definition Brow Pencil

$22.00 Shop now

View description

Super pigmented and natural, Natural Definition brow Pencil glides on smoothly and blends beautifully. Precise application for brows that wow.

Scored Product Attributes

46

Total eQ Score

			Materials
			Phthalates free
			Soy Ink
			Paraben Free
			Petroleum Free
			Recycled Secondary Packaging
			Gluten Free
			Sulfate Free
			Talc Free
			Dimethicone Free

			Certifications
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Enviro

This brand participates in carbon offset programs to neutralize its carbon emissions.

This brand supports tree planting programs or plants a tree for every purchase.

Origins

Made in China

98

in Eyeshadow Bases & Primers

Alima Pure Eye Primer

$24.00 Shop now

View description

Eye Primer prepares the eye area for eye makeup by helping eyeshadow adhere to the lid, so it lasts longer and never budges. Pair it with your favorite eyeshadow.

Scored Product Attributes

98

Total eQ Score

			Materials
			Phthalates free
			Soy Ink
			Paraben Free
			Petroleum Free
			Recycled Secondary Packaging
			Gluten Free
			Sulfate Free
			Talc Free
			Dimethicone Free

			Certifications
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Enviro

This brand participates in carbon offset programs to neutralize its carbon emissions.

This brand supports tree planting programs or plants a tree for every purchase.

Origins

Made in Italy

45

in Eyebrow Color

Antonym Cosmetics Eyebrow Pencil in Dark Brown

$25.00 Shop now

View description

Antonym Brow Pencil - Eyebrows have a huge impact on the overall look, balance and definition of the face. The Antonym brow pencil is ideal for shaping, filling-in and defining eyebrows with a smooth application and rich color payoff. It is highly pigmented to create amazing looks, from natural to dramatic. The Antonym eyebrow pencil is made with certified natural ingredients. It comes in 3 shades: Blonde, Medium Brown, Dark Brown. How to pick your shade: If you have black hair, its best to go a bit lighter as matching the brow color to the hair might make the brows look colored-in. For brunettes its better to match to your highlight then your base hair color. For blondes, however, its better to match to your base than the brightest part of your hair. How to use: Shade the hairs lightly and then brush upward and outward with the spoolie brush to give them a fuller natural look. Make sure not to color the skin to avoid a colored-in look. Product highlights: -Long lasting with excellent coverage. -Plant-based formula with 100% ingredients from natural origin and over 10% from organic origin. -Includes beneficial ingredients including Jojoba oil, Shea butter, Marula oil, Vitamins C and E. -Dermatologically tested, preservative free with outstanding skin compatibility. -Includes spoolie and sharpener.

Scored Product Attributes

45

Total eQ Score

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

Eyes

PHB Ethical Beauty Lash & Brow Growth Enhancing Serum

Scored Product Attributes

Mineral Oil Free

Aluminum Free

Formaldehyde Free

Phthalates free

GMO Free

Silicone Free

Paraben Free

Palm Oil Free

Vegan

Alcohol Free

Propylene Glycol Free

Methylisothiazolinone (MIT) Free

Organic Glycerin

Artificial Color Free

Talc Free

Organic Quinoa Extract

Artificial Fragrance Free

Organic Coconut

Recyclable Primary Packaging

Organic Aloe Vera Juice

Organic Argan Oil

DEA Free

SLS Free

BPA Free Packaging

Bismuth Oxychloride Free

Recyclable Secondary Packaging

Petrochemical Free

Organic Baobab Oil

Triethanolamine(TEA) Free

PEG Free

The Vegan Society: Vegan

PETA: Approved Vegan

COSMOS Organic

Leaping Bunny

FSC MIX

Universal Halal Certification

Good To Know - Brand Attributes

Community Outreach/Activism Programs

Eliminating Plastics in Packaging & Products

LASHFOOD Eyelash Enhancing Serum, 3 Month Supply

Scored Product Attributes

GMO Free

Formaldehyde Free

Soy Ink

Silicone Free

Vegan

Fragrance Free

Artificial Color Free

Artificial Fragrance Free

Prostaglandin (PG) Free

PEG Free

Mineral Oil Free

Phenoxyethanol Free

Petrochemical Free

PETA: Crueltyfree Beauty Without Bunnies Program

COSMOS Organic

Rainforest Alliance

FSC MIX

Good To Know - Brand Attributes

Community Outreach/Activism Programs

1% for the Planet Member

Plastic Neutral

LASHFOOD Eyelash Enhancing Serum, 2.5 Month Supply

Scored Product Attributes

Formaldehyde Free

GMO Free

Soy Ink

Vegan

Fragrance Free

Artificial Color Free

Artificial Fragrance Free

Silicone Free

Prostaglandin (PG) Free

PEG Free

Mineral Oil Free

Phenoxyethanol Free

Petrochemical Free