in Eyebrow Color

Thrive Causemetics Infinity Waterproof Eyebrow Liner

$23.00 Shop now

View description

Available in 5 inclusive shades! Our waterproof eyebrow pencil holds like a wax, blends like a powder and features an ultra-fine retractable tip to effortlessly create natural-looking, hair-like strokes. Buildable Smart Pigment Technology intuitively adjusts to your natural brow hair color, while conditioning ingredie

Scored Product Attributes

44

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Latex Free
			Artificial Fragrance Free
			Palm Oil Free
			Sulfate Free
			Soy Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

44

in Eyebrow Color

Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel

$24.00 Shop now

View description

This semi-permanent brow gel instantly tints, fills + defines for fuller looking brows with waterproof, smudge-proof color that lasts all day. Formula tints your brows (just like microblading without the needles) + is powered by Gray Delay Complex to instantly cover + prevent gray hair. Vegan + cruelty-free

Scored Product Attributes

44

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Latex Free
			Artificial Fragrance Free
			Palm Oil Free
			Sulfate Free
			Soy Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

44

in Eyebrow Color

Thrive Causemetics Get the look of full, defined brows with our clear eyebrow gel

$24.00 Shop now

View description

Our colorless eyebrow gel shapes and sets brows in place all day with a truly invisible, never-crunchy finish and nourishing ingredients that enhance the appearance of thicker, healthier brows.

Scored Product Attributes

44

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Latex Free
			Artificial Fragrance Free
			Palm Oil Free
			Sulfate Free
			Soy Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

44

in Mascara

Thrive Causemetics Liquid Lash Extensions Mascara | Tubing Mascara for Sensitive Eyes

$25.00 Shop now

View description

Instantly create the look of lash extensions with this award-winning, best-selling mascara powered by technology that won't clump, flake or smudge! Our proprietary formula is designed with sensitive eyes in mind. 100% vegan and cruelty-free.

Scored Product Attributes

44

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Latex Free
			Artificial Fragrance Free
			Palm Oil Free
			Sulfate Free
			Soy Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

58

in Eyeshadow

Thrive Causemetics Infinity Waterproof Eyeshadow Stick | Thrive Causemetics

$26.00 Shop now

View description

Our waterproof, smudge-proof eyeshadow stick is powered by Semi-Permanent Micropigments to stay put from morning to night. Packed with skin-loving ingredients, our revolutionary formula glides seamlessly onto your lids and provides life-proof color with the benefits of an eye cream.

Scored Product Attributes

58

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Latex Free
			Artificial Fragrance Free
			Palm Oil Free
			Sulfate Free
			Soy Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

58

in Eyeshadow

MILANI Gilded Eyeshadow Sticks

$10.99 Shop now

View description

Eyeshadow goes one and done with your makeup bag’s soon-to-be bestie, Gilded Eyeshadow Sticks. These pigment-rich, ultra-creamy retractable sticks can be smudged, blended, or precisely applied for an all-over shadow or liner look. The buttery formula glides on seamlessly without any tugging for an effortless shadow look that lasts up to 12HRS. This low-maintenance, ultra-versatile formula can be used alone or layered with other eyeshadows.

Scored Product Attributes

58

Total eQ Score

			Materials
			Formaldehyde Free
			Vegan
			Triclosan Free
			Triclocarban Free
			Microbead Free
			Hydroquinone Free
			Cyclopentasiloxane Free
			Cyclotetrasiloxane Free
			Glutaral Free
			Isothiazolinone Microbiocides Free
			Quaternium-15 Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

50

in Eye Liners

MILANI Stay Put Infinite Liner

$10.99 Shop now

View description

Life proof your liner! We heard you—and we brought back the cult classic Stay Put Infinite Liner, but this time it’s better than ever. Meet your forever eyeliner, with a bold black opaque formula and precise brush designed to effortlessly achieve killer sharp lines. This eyeliner is the definition of serious staying power, sweat-proof, waterproof, and totally life-proofed.

Scored Product Attributes

50

Total eQ Score

			Materials
			Formaldehyde Free
			Vegan
			Triclosan Free
			Triclocarban Free
			Microbead Free
			Hydroquinone Free
			Cyclopentasiloxane Free
			Cyclotetrasiloxane Free
			Glutaral Free
			Isothiazolinone Microbiocides Free
			Quaternium-15 Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

43

in Mascara

MILANI The Waterproof One Mascara

$12.99 Shop now

View description

A mascara so fearless, it needs no introduction. With up to 24 hours of wear, the Waterproof One Mascara is seriously life-proof – rain, shine or cry. Its blackest black smudge-free formula with waterproof polymers works to lengthen and volumize each individual lash to take on whatever the day has in store.

Scored Product Attributes

43

Total eQ Score

			Materials
			Formaldehyde Free
			Vegan
			Triclosan Free
			Triclocarban Free
			Microbead Free
			Hydroquinone Free
			Cyclopentasiloxane Free
			Cyclotetrasiloxane Free
			Glutaral Free
			Isothiazolinone Microbiocides Free
			Quaternium-15 Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

94

in Eyeshadow Bases & Primers

Rare Beauty Always an Optimist Weightless Eye Primer

$21.00 Shop now

View description

Smooth lids while prepping for longer-lasting, amped-up color that wont crease, fade, or smudge all day with our weightless, hydrating eye primer.

Scored Product Attributes

94

Total eQ Score

			Materials
			Formaldehyde Free
			Paraben Free
			Vegan
			Recycled Secondary Packaging
			PTFE Free
			Oxybenzone Free
			Octinoxate Free
			Recyclable Secondary Packaging
			Retinyl Palmitate Free
			Butylated Hydroxyanisole (BHA) Free
			Sodium Hydroxymethylglycinate Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

43

in Mascara

Rare Beauty Perfect Strokes Universal Volumizing Mascara

$20.00 Shop now

View description

Created for every lash type, this all-in-one mascara pairs a weightless, easy-to-build formula with a universal eye-hugging brush to lift, lengthen, curl, and volumize every lash from every angle.

Scored Product Attributes

43

Total eQ Score

			Materials
			Formaldehyde Free
			Paraben Free
			Vegan
			Recycled Secondary Packaging
			PTFE Free
			Oxybenzone Free
			Octinoxate Free
			Recyclable Secondary Packaging
			Retinyl Palmitate Free
			Butylated Hydroxyanisole (BHA) Free
			Sodium Hydroxymethylglycinate Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

44

in Eyebrow Color

Rare Beauty Brow Harmony Pencil And Gel

$11.00 Shop now

View description

Create any brow look you desire, from natural and defined to bold and full, with Brow Harmony Pencil and Gel. Available in eight natural-looking shades.

Scored Product Attributes

44

Total eQ Score

			Materials
			Formaldehyde Free
			Paraben Free
			Vegan
			Recycled Secondary Packaging
			PTFE Free
			Oxybenzone Free
			Octinoxate Free
			Recyclable Secondary Packaging
			Retinyl Palmitate Free
			Butylated Hydroxyanisole (BHA) Free
			Sodium Hydroxymethylglycinate Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

50

in Eye Liners

Rare Beauty Perfect Strokes Matte Liquid Liner

$21.00 Shop now

View description

An easy-glide, waterproof liquid eyeliner withup to 800 vegan bristles to lay down long-lasting, ultra-black lines with perfect precision every time.

Scored Product Attributes

50

Total eQ Score

			Materials
			Formaldehyde Free
			Paraben Free
			Vegan
			Recycled Secondary Packaging
			PTFE Free
			Oxybenzone Free
			Octinoxate Free
			Recyclable Secondary Packaging
			Retinyl Palmitate Free
			Butylated Hydroxyanisole (BHA) Free
			Sodium Hydroxymethylglycinate Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

58

in Eyeshadow

Rare Beauty Stay Vulnerable Liquid Eyeshadow

$20.00 Shop now

View description

A quick-and-easy eyeshadow that goes from liquid to powder in seconds for a soft, seamless wash of color that lasts.

Scored Product Attributes

58

Total eQ Score

			Materials
			Formaldehyde Free
			Paraben Free
			Vegan
			Recycled Secondary Packaging
			PTFE Free
			Oxybenzone Free
			Octinoxate Free
			Recyclable Secondary Packaging
			Retinyl Palmitate Free
			Butylated Hydroxyanisole (BHA) Free
			Sodium Hydroxymethylglycinate Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

50

in Eye Liners

MILANI Stay Put Matte Eyeliner

$9.99 Shop now

View description

Same liner, new look! We’ve relaunched our Stay Put® Matte 17hr Wear Liquid Eyeliner with new shades and the same quick-drying, humidity- and sweat-resistant formula. Want your eyes to catch everyone else’s? Create any look easily with the precision felt tip applicator. Featuring three bold shades that keep color locked for 17 hours, plus a brand-new, blacker-than-black waterproof formulation.

Scored Product Attributes

50

Total eQ Score

			Materials
			Formaldehyde Free
			Triclosan Free
			Triclocarban Free
			Microbead Free
			Hydroquinone Free
			Cyclopentasiloxane Free
			Cyclotetrasiloxane Free
			Glutaral Free
			Isothiazolinone Microbiocides Free
			Quaternium-15 Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

50

in Eye Liners

MILANI Stay Put Eyeliner

$9.99 Shop now

View description

Stay Put goals! There's a reason our signature long-lasting eyeliner is such a bestseller. (That staying power, though!) Milani Stay Put Eyeliner is wonderfully waterproof and sweat-resistant, so you can take a dip and your liner won't quit. It's pool proof, puddle proof and cry proof -- so you'll enjoy electric color no matter what you get up to. This all-in-one eyeliner pencil features a built-in sharpener to keep your tip in top shape, plus a clutch smudger tool for even more versatility. Smoke it or set it for day or dark -- the choice is yours with this long-lasting eyeliner. Color inside the lines or smudge a statement; go for blurred lines or sharp shapes -- we won't judge. Life-proof your liner: This best drugstore eyeliner goes everywhere you want it and nowhere you don't.

Scored Product Attributes

50

Total eQ Score

			Materials
			Formaldehyde Free
			Triclosan Free
			Triclocarban Free
			Microbead Free
			Hydroquinone Free
			Cyclopentasiloxane Free
			Cyclotetrasiloxane Free
			Glutaral Free
			Isothiazolinone Microbiocides Free
			Quaternium-15 Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

35

in Lash Enhancers & Primers

MILANI Highly Rated Lash & Brow Serum

$15.99 Shop now

View description

Out of this world lashes & brows? Yes, please. Milani Highly Rated Lash + Brow Serum is a nightly serum designed to lengthen and volumize hair for healthier-looking lashes and brows. In a clinical study, 100% of participants showed measurable improvement in lash & brow length & volume after just 4 week of daily use.* The tapered, precision brush allows for targeted lash and brow application. For optimal results use for a minimum of 8 weeks and continue daily use to sustain.

Scored Product Attributes

35

Total eQ Score

			Materials
			Formaldehyde Free
			Triclosan Free
			Triclocarban Free
			Microbead Free
			Hydroquinone Free
			Cyclopentasiloxane Free
			Cyclotetrasiloxane Free
			Glutaral Free
			Isothiazolinone Microbiocides Free
			Quaternium-15 Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

43

in Mascara

MILANI Highly Rated Lash Extensions Mascara

$13.99 Shop now

View description

Can I get an extension on that? Milani Highly Rated Lash Extensions Tubing Mascara dramatically extends and lifts lashes for that false lash look. This Japanese-inspired Lash Extending tubing technology wraps each lash with tube-like polymers to add instant length and lift. The non-flaking, no-clumping formula applies seamlessly, lasts up to 16-hours and removes effortlessly with just warm water. Infused with Shea Butter & Castor Seed Oil, this power-house mascara also helps nourish and condition lashes as you wear it.

Scored Product Attributes

43

Total eQ Score

			Materials
			Formaldehyde Free
			Triclosan Free
			Triclocarban Free
			Microbead Free
			Hydroquinone Free
			Cyclopentasiloxane Free
			Cyclotetrasiloxane Free
			Glutaral Free
			Isothiazolinone Microbiocides Free
			Quaternium-15 Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

43

in Mascara

MILANI Highly Rated Anti-Gravity Mascara

$11.99 Shop now

View description

Prepare for lash lift-off! Milani’s Highly Rated Anti-Gravity Mascara instantly delivers extreme volume, length and lift for truly out of this world lashes. Infused with nourishing Castor Oil, the intense black formula applies seamlessly without clumping or smudging for up to 24 hours of flawless wear. The flexible, molded hourglass shaped brush coats and grabs every lash for maximum impact every time.

Scored Product Attributes

43

Total eQ Score

			Materials
			Formaldehyde Free
			Triclosan Free
			Triclocarban Free
			Microbead Free
			Hydroquinone Free
			Cyclopentasiloxane Free
			Cyclotetrasiloxane Free
			Glutaral Free
			Isothiazolinone Microbiocides Free
			Quaternium-15 Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

44

in Eyebrow Color

RMS Back2Brow Powder

$27.00 Shop now

View description

Get our Back2Brow Shaping Powder today. Its long wearing, comes in 3 shades, conditions and is organic. First time shoppers receive 15% off your order.

Scored Product Attributes

44

Total eQ Score

			Materials
			Recycled Secondary Packaging
			Organic Cocoa Butter

			Certifications
			This CERT verifies that products are manufactured following Good Manufacturing Practices (GMP), ensuring quality, consistency and safety by controlling production processes and facilities.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand offers refill services for their products to reduce waste by allowing customers to reuse containers.

This brand offers recycling services for its purchased products or for products within the same industry.

57

in Eyeshadow

Cheekbone Beauty Fearless Eyeshadow

$20.00 Shop now

View description

A creamy, vegan, powerfully pigmented eyeshadow pencil that glides on with ease to create a defined or smoky look. Vivid yet blendable shades that diffuse evenly with a blending brush or your fingers. Delivers on pigment for a natural flush or a bold pop of colour.

Scored Product Attributes

57

Total eQ Score

			Materials
			Vegan
			Organic Coconut Oil

			Certifications
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 1 - 19 Day

Good To Know - Brand Attributes

Enviro

This brand supports tree planting programs or plants a tree for every purchase.

Governance

This brand is owned and operated by women.

49

in Eye Liners

Cheekbone Beauty Empower Eyeliner

$17.00 Shop now

View description

A rich, vegan, powerfully pigmented eyeliner pencil that glides on with ease. This eyeliner blends seamlessly for a perfect smokey eye look, and builds easily for a natural or bold colour. These pencils emphasize, enhance, and define your natural eye shape.

Scored Product Attributes

49

Total eQ Score

			Materials
			Vegan
			Organic Coconut Oil

			Certifications
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 1 - 19 Day

Good To Know - Brand Attributes

Enviro

This brand supports tree planting programs or plants a tree for every purchase.

Governance

This brand is owned and operated by women.

42

in Mascara

RMS Straight Up Volumizing Peptide Mascara

$15.00 Shop now

View description

Lift, nourish and volume with our Straight Up Mascara! Get a full size or travel size today. First time shoppers receive 15% off your order.

Scored Product Attributes

42

Total eQ Score

			Materials
			Recycled Secondary Packaging
			Organic Cornstarch
			Organic Shea Butter
			Recycled Primary Packaging

			Certifications
			This CERT verifies that products are manufactured following Good Manufacturing Practices (GMP), ensuring quality, consistency and safety by controlling production processes and facilities.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand offers refill services for their products to reduce waste by allowing customers to reuse containers.

This brand offers recycling services for its purchased products or for products within the same industry.

42

in Eyebrow Color

Cheekbone Beauty Power Brow Gel

$17.00 Shop now

View description

A Cheekbone favourite, our Power Brow Gel defines, fills, and shapes the brows without weighing them down. Create natural or bold brows with pigmented formula that layers on smoothly. A blend of carefully selected waxes and oils help coat the brow hairs with a smooth finish that lasts. This brow gel is sure to become a go-to in anyone’s makeup bag!

Scored Product Attributes

42

Total eQ Score

			Materials
			Vegan

			Certifications
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 1 - 19 Day

Good To Know - Brand Attributes

Enviro

This brand supports tree planting programs or plants a tree for every purchase.

Governance

This brand is owned and operated by women.

48

in Eye Liners

Pacifica Vegan Waterproof Eyeliner

$11.00 Shop now

View description

Keep your eyeliner game long and strong. Our buttery, plant-powered formula is rich in color, waterproof and longwear. Its smooth glide allows you to easily create clean and precise lines - and smudge if that's what you're into.

Scored Product Attributes

48

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Gluten Free
			Mineral Oil Free
			Propylene Glycol Free
			Talc Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

41

in Mascara

Pacifica Vegan Collagen Fluffy Lash Mascara

$16.00 Shop now

View description

All the fluff, no bad stuff! Formulated WITHvegan collagen and plant-based fibers to fluff up lashes while helping tocondition, lengthen and add volumeand WITHOUT any ingredientsyou don't want weighing you down - 100% vegan and cruelty-free formula. The 100% vegan spiral Fluff It Up Brush rolls the glossy, true bla

Scored Product Attributes

41

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Gluten Free
			Mineral Oil Free
			Propylene Glycol Free
			Talc Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

33

in Lash Enhancers & Primers

Pacifica Vegan Collagen Lash Serum & Primer

$14.00 Shop now

View description

Our Vegan Collagen Serum and Primer is a multitasking powerhouse and the first step to the fluffy lashes of your dreams. The white tinted formula amplifies the mascara color. The serum incorporates our hydrating vegan collagen and Vitamins B & E for conditioning power. The primer uses kaolin & plant wax to add

Scored Product Attributes

33

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Gluten Free
			Mineral Oil Free
			Propylene Glycol Free
			Talc Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

42

in Eyebrow Color

Pacifica Dream Big Brushed Up Brows

$14.00 Shop now

View description

Define, fill and fluff without the crunch! Our micro-spooly brush provides a precise application of soft-focus color and definition, while skincare ingredients like vegan collagen, rice bran wax and jojoba oil help nourish brow hairs and provide a more comfortable wear no crunchy, stiff brows ever! Plant fibers con

Scored Product Attributes

42

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Gluten Free
			Mineral Oil Free
			Propylene Glycol Free
			Talc Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

48

in Eye Liners

Pacifica Vegan Longwear Eyeliners

$11.00 Shop now

View description

Punch up your liner looks with longwearing pastels. Available in 4 pigmented pastel shades, these plant-powered pencil eye liners deposit rich vibrant color that lasts. Our creamy, no-skip formula is infused with Vitamin E & Coconut Oil to glide on easily and precisely, allowing you to create a subtle pastel pop or

Scored Product Attributes

48

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Gluten Free
			Mineral Oil Free
			Propylene Glycol Free
			Talc Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

41

in Mascara

Pacifica Activist Volume Mascara

$16.00 Shop now

View description

Get longer lashes with Pacifica's Activist Volume curling mascarawith plant ingredients & our Vegan Curl Activator Brush. Shop our volumizing mascara today!

Scored Product Attributes

41

Total eQ Score

			Materials
			Vegan
			Gluten Free
			Propylene Glycol Free
			Talc Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

47

in Eye Liners

RMS Straight Line Kohl Eye Pencil

$22.00 Shop now

View description

A classic kohl eye pencil that lines eyes with rich, creamy color in just one swipe.

Scored Product Attributes

47

Total eQ Score

			Materials
			Organic jojoba oil
			Recycled Secondary Packaging
			Organic Jojoba Seed Oil

			Certifications
			This CERT verifies that products are manufactured following Good Manufacturing Practices (GMP), ensuring quality, consistency and safety by controlling production processes and facilities.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand offers refill services for their products to reduce waste by allowing customers to reuse containers.

This brand offers recycling services for its purchased products or for products within the same industry.

41

in Eyebrow Color

RMS Back2Brow Pencil

$25.00 Shop now

View description

A long wearing, classic wooden brow pencil in three natural-looking shades. Master makeup artist founded brand, made for the everyday you. Shop pioneering clean beauty products.

Scored Product Attributes

41

Total eQ Score

			Materials
			Organic Beeswax
			Organic jojoba oil
			Recycled Secondary Packaging

			Certifications
			This CERT verifies that products are manufactured following Good Manufacturing Practices (GMP), ensuring quality, consistency and safety by controlling production processes and facilities.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand offers refill services for their products to reduce waste by allowing customers to reuse containers.

This brand offers recycling services for its purchased products or for products within the same industry.

54

in Eyeshadow

RMS Eyelights Cream Eyeshadow

$28.00 Shop now

View description

What It Is: Longwearing, crease-proof cream eyeshadows. What It Does: Available in 6 metallic, buildable shades, these richly textured cream eyeshadows create a luminous, light-reflective finish. It is subtle enough for daytime and buildable for dramatic effects at night.

Scored Product Attributes

54

Total eQ Score

			Materials
			Recycled Secondary Packaging
			Recyclable Primary Packaging
			Organic Green Tea

			Certifications
			This CERT verifies that products are manufactured following Good Manufacturing Practices (GMP), ensuring quality, consistency and safety by controlling production processes and facilities.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand offers refill services for their products to reduce waste by allowing customers to reuse containers.

This brand offers recycling services for its purchased products or for products within the same industry.

46

in Eye Liners

Rejuva Minerals Eye Liner Pencil | Titanium Dioxide Free, Mica Free, Cruelty Free

$17.95 Shop now

View description

Our EWG VERIFIED™ Eye & Brow Pencil in Black Sapphire is perfect for lining the lash line or filling in brows. This product is infused with certified organic botanicals, and is also rated "CLEAN" in the Think Dirty app. For sensitive skin types, this product is also titanium dioxide free and mica free. Be sure to read more about this product in the tabs below.

Scored Product Attributes

46

Total eQ Score

			Materials
			Paraben Free
			Organic Beeswax
			Recycled Secondary Packaging
			Gluten Free
			Organic Carnauba Wax
			Organic Jojoba Seed Oil
			Titanium Dioxide Free
			Mica Free

			Certifications
			This CERT verifies that personal care products meet the safety and transparency standards set by the Environmental Working Group (EWG) to ensure they are free from harmful chemicals and fully disclose their ingredients.
			Warranty: 1 - 19 Day

37

in Mascara

Maia’s Mineral Galaxy NATURAL MASCARA BLACK

$19.98 Shop now

View description

This natural mascara is formulated with all-natural ingredients making it safe for sensitive eyes and contact lens wearers. It provides an overall natural look while making eyelashes appear thicker.

Scored Product Attributes

37

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Triclosan Free
			Fragrance Free
			Gluten Free
			Mineral Oil Free
			Petrochemical Free

			Certifications
			This CERT verifies that personal care products meet the safety and transparency standards set by the Environmental Working Group (EWG) to ensure they are free from harmful chemicals and fully disclose their ingredients.
			Warranty: 20 - 34 Day

43

in Eye Liners

Maia’s Mineral Galaxy MINERAL EYE LINER KOHL

$14.99 Shop now

View description

Our soft and creamy eyeliners glide on smoothly and easily. These mineral eyeliners are highly pigmented to create bold and versatile looks.

Scored Product Attributes

43

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Triclosan Free
			Fragrance Free
			Gluten Free
			Mineral Oil Free
			Petrochemical Free

			Certifications
			This CERT verifies that personal care products meet the safety and transparency standards set by the Environmental Working Group (EWG) to ensure they are free from harmful chemicals and fully disclose their ingredients.
			Warranty: 20 - 34 Day

43

in Eye Liners

C'est Moi Fearless Eyeliner Pencil

$8.00 Shop now

View description

36

in Eye Liners

ILIA Beauty ILIA Natural Brightening Eye Primer | ILIA Beauty

$24.00 Shop now

View description

Shop ILIA's brightening eye primer, a clean primer that creates the perfect canvas for eyeshadow and instantly brightens for a creaseproof finish that lasts.

Scored Product Attributes

36

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Petroleum Free
			Vegan
			BHT Free
			Gluten Free
			Mineral Oil Free
			Polyethylene glycols (PEGs) Free
			Propylene Glycol Free
			Talc Free
			Organic Aloe Vera Juice
			Organic Arnica Oil
			Organic Olive Oil
			Organic Vanilla Beans
			Organic Chamomile
			Organic Rosemary
			Organic Glycerin
			Organic Rosehip
			Butylated Hydroxyanisole (BHA) Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

25

in Lash Enhancers & Primers

Pure Body Naturals Organic Castor Oil with Applicator Kit | Pure Body Naturals

$9.99 Shop now

View description

Naturally nutrient-rich organic Castor Oil for healthy, beautiful eyelashes and eyebrows.

Scored Product Attributes

25

Total eQ Score

			Materials
			Formaldehyde Free
			Paraben Free
			MEA Free
			SLS Free
			Organic Castor Seed Oil

			Certifications
			This CERT verifies that agricultural products meet USDA organic standards, ensuring they are produced without synthetic chemicals and with practices promoting soil health, biodiversity and water conservation.
			Warranty: 45 - 90 Day

22

in Lash Enhancers & Primers

Elina Organics Natural Lash Growth Serum with Peptides

$28.00 Shop now

View description

Scored Product Attributes

22

Total eQ Score

			Materials
			Paraben Free
			Petroleum Free
			Gluten Free
			Mineral Oil Free
			Propylene Glycol Free
			SLS Free
			Sulfate Free
			Organic Black Seed Oil
			Organic Chebulic Myrobalan
			Organic Arbor-vitae Extract
			Organic Tuber Fleeceflower Extract
			Organic Woad Extract

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

27

in Mascara

Milk Makeup Vegan KUSH Mascara for High Volume Lashes | Milk Makeup

$15.00 Shop now

View description

Shop Milk KUSH Mascara, our best mascara for volume. Made with eyelash conditioning vegan ingredients for high volume lashes that are soft and healthy.

Scored Product Attributes

27

Total eQ Score

			Materials
			BPA Free
			Formaldehyde Free
			Paraben Free
			Vegan
			Mercury Free
			Alcohol Free
			Aluminum Free
			Mineral Oil Free
			Silicone Free
			Sulfate Free
			Talc Free
			Recyclable Secondary Packaging
			Retinyl Palmitate Free
			Microbead Free
			Coal Tar Free
			Butylated Hydroxyanisole (BHA) Free
			Resorcinol Free
			Urea Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand offers recycling services for its purchased products or for products within the same industry.

Eyes

Scored Product Attributes

Phthalates free

Paraben Free

Vegan

Latex Free

Artificial Fragrance Free

Palm Oil Free

Sulfate Free

Soy Free

PETA: Crueltyfree Beauty Without Bunnies Program

Leaping Bunny

Good To Know - Brand Attributes

Military Discount

Student Discount

Scored Product Attributes

Phthalates free

Paraben Free

Vegan

Latex Free

Artificial Fragrance Free

Palm Oil Free

Sulfate Free

Soy Free

PETA: Crueltyfree Beauty Without Bunnies Program

Leaping Bunny

Good To Know - Brand Attributes

Military Discount

Student Discount

Scored Product Attributes

Phthalates free

Paraben Free

Vegan

Latex Free

Artificial Fragrance Free

Palm Oil Free

Sulfate Free

Soy Free

PETA: Crueltyfree Beauty Without Bunnies Program

Leaping Bunny

Good To Know - Brand Attributes

Military Discount

Student Discount

Scored Product Attributes

Phthalates free

Paraben Free

Vegan

Latex Free

Artificial Fragrance Free

Palm Oil Free

Sulfate Free

Soy Free

PETA: Crueltyfree Beauty Without Bunnies Program

Leaping Bunny

Good To Know - Brand Attributes

Military Discount

Student Discount

Scored Product Attributes

Phthalates free

Paraben Free

Vegan

Latex Free

Artificial Fragrance Free

Palm Oil Free

Sulfate Free

Soy Free

PETA: Crueltyfree Beauty Without Bunnies Program

Leaping Bunny

Good To Know - Brand Attributes

Military Discount

Student Discount

Scored Product Attributes

Formaldehyde Free

Vegan

Triclosan Free

Triclocarban Free

Microbead Free

Hydroquinone Free

Cyclopentasiloxane Free

Cyclotetrasiloxane Free