in Eyeshadow

Milk Makeup Color Chalk Multi-Use Powder Eyeshadow Stick | Milk Makeup

$18.00 Shop now

View description

Shop Milk Makeup Color Chalk. A powder eyeshadow stick that can be worn as a shimmer eyeshadow, powder eyeliner, highlighter, blush, or powder lipstick.

Scored Product Attributes

36

Total eQ Score

			Materials
			BPA Free
			Formaldehyde Free
			Paraben Free
			Vegan
			Mercury Free
			Aluminum Free
			Mineral Oil Free
			Sulfate Free
			Talc Free
			Recyclable Secondary Packaging
			Retinyl Palmitate Free
			Microbead Free
			Butylated Hydroxyanisole (BHA) Free
			Resorcinol Free
			Urea Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand offers recycling services for its purchased products or for products within the same industry.

27

in Eyebrow Color

Milk Makeup KUSH Brow + Lash Serum: Boost for Long Lashes | Milk Makeup

$52.00 Shop now

View description

Shop KUSH Lash + Brow Serum, a 90% natural lash serum that helps condition and nourish for longer-looking, fuller-looking lashes and brows.

Scored Product Attributes

27

Total eQ Score

			Materials
			BPA Free
			Formaldehyde Free
			Paraben Free
			Vegan
			Mercury Free
			Aluminum Free
			Mineral Oil Free
			Sulfate Free
			Talc Free
			Recyclable Secondary Packaging
			Retinyl Palmitate Free
			Microbead Free
			Butylated Hydroxyanisole (BHA) Free
			Resorcinol Free
			Urea Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand offers recycling services for its purchased products or for products within the same industry.

27

in Mascara

Milk Makeup RISE Lifting + Lengthening Mascara | Milk Makeup

$15.00 Shop now

View description

Shop RISE Mascara, 93% natural lengthening mascara. This nourishing vegan, cruelty-free mascara curls, defines, and gives lashes weightless volume.

Scored Product Attributes

27

Total eQ Score

			Materials
			BPA Free
			Formaldehyde Free
			Paraben Free
			Vegan
			Mercury Free
			Aluminum Free
			Mineral Oil Free
			Sulfate Free
			Talc Free
			Recyclable Secondary Packaging
			Retinyl Palmitate Free
			Microbead Free
			Butylated Hydroxyanisole (BHA) Free
			Resorcinol Free
			Urea Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand offers recycling services for its purchased products or for products within the same industry.

34

in Eyeshadow

ILIA Beauty ILIA Eye Tint: Soft Lavender - Clean Eyeshadow | ILIA Beauty

$28.00 Shop now

View description

ILIA's Liquid Powder Chromatic Eye Tint in shade Aster is a soft lavender clean eyeshadow that applies like a cream and dries like a powder. Shop ILIA Beauty today.

Scored Product Attributes

34

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Petroleum Free
			Vegan
			BHT Free
			Gluten Free
			Mineral Oil Free
			Polyethylene glycols (PEGs) Free
			Propylene Glycol Free
			Silicone Free
			Talc Free
			Butylated Hydroxyanisole (BHA) Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

25

in Mascara

ILIA Beauty ILIA Mascara - Limitless Lash Mascara: Soft Black | ILIA Beauty

$28.00 Shop now

View description

Limitless Lash Mascara is an award-winning clean mascara. ILIA Mascara is known to lift, curl, & lengthen lashes with a buildable, flake-free formula.

Scored Product Attributes

25

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Petroleum Free
			BHT Free
			Gluten Free
			Mineral Oil Free
			Polyethylene glycols (PEGs) Free
			Propylene Glycol Free
			Talc Free
			Butylated Hydroxyanisole (BHA) Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

41

in Eye Liners

ILIA Beauty ILIA Eyeliner: Dusk Clean Line Gel Liner ILIA Beauty

$26.00 Shop now

View description

What it is: Our cleanly formulated (Carbon Black and Cyclomethicone-free) soft tip gel eyeliner.How it works: Clean Line Gel Liner glides effortlessly and allows you to blend out easily before setting. Once set, it stays put. Saturated and water resistant, this formula has the precision of a pencil with the ease of a gel.0.01 oz | 0.4 g

Scored Product Attributes

41

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Petroleum Free
			BHT Free
			Gluten Free
			Mineral Oil Free
			Polyethylene glycols (PEGs) Free
			Propylene Glycol Free
			Talc Free
			Butylated Hydroxyanisole (BHA) Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

41

in Eye Liners

ILIA Beauty ILIA Liquid Eyeliner - Midnight Express Liquid Liner | ILIA Beauty

$28.00 Shop now

View description

Shop ILIA Midnight Express Liquid Eyeliner, our first-ever clean, carbon black-free liquid liner with a flexible, finely pointed felt tip.

Scored Product Attributes

41

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Petroleum Free
			BHT Free
			Gluten Free
			Mineral Oil Free
			Polyethylene glycols (PEGs) Free
			Propylene Glycol Free
			Talc Free
			Butylated Hydroxyanisole (BHA) Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

40

in Eye Liners

Haus Labs OPTIC INTENSITY ECO EYELINER

$22.00 Shop now

View description

Our clean, vegan, waterproof eyeliner glides like liquid with 18 hour longwear, high pigment color and is infused with Argan oil to nourish the lash line.

Scored Product Attributes

40

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Fragrance Free
			Mineral Oil Free
			Polyethylene glycols (PEGs) Free
			Petrolatum Free
			Sulfate Free
			Recyclable Secondary Packaging
			Cyclic Silicones Free

			Certifications
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

25

in Eyebrow Color

Haus Labs THE EDGE PRECISION BROW PENCIL

$22.00 Shop now

View description

Shop the award winning Edge Precision Brow Pencil to achieve all day eyebrow definition, with an easy-glide micro tip, clean formula, available in 13 shades.

Scored Product Attributes

25

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Fragrance Free
			Mineral Oil Free
			Polyethylene glycols (PEGs) Free
			Petrolatum Free
			Sulfate Free
			Recyclable Secondary Packaging
			Cyclic Silicones Free

			Certifications
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

19

in Lash Enhancers & Primers

Maya Chia Power Fol - Multi-Correctional Eyelash & Eyebrow Serum

$110.00 Shop now

View description

With clinically-proven results, Maya Chia's clean and vegan Eyelash & Eyebrow growth serum delivers. Shop today to see fuller, healthier brows & lashes.

Scored Product Attributes

19

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Artificial Fragrance Free
			PEG Free
			SLS Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

32

in Eyeshadow

GXVE Beauty Paint It Up | GXVE Beauty

$20.00 Shop now

View description

A buildable, cream-to-powder eyeshadow with built-in eye primer technology for crease-proof, smudge-proof, fade-resistant color and 24-hour wear.

Scored Product Attributes

32

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Artificial Fragrance Free
			Gluten Free
			Sulfate Free
			Recyclable Secondary Packaging
			Recycled Primary Packaging

			Certifications
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 1 - 19 Day

32

in Eyeshadow

GXVE Beauty Eye See In Sparkle | GXVE Beauty

$24.00 Shop now

View description

An ultra-sparkly loose glitter eyeshadow loaded with multifaceted crystal pigments for an eye-catching, dimensional finish.

Scored Product Attributes

32

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Artificial Fragrance Free
			Gluten Free
			Sulfate Free
			Recyclable Secondary Packaging
			Recycled Primary Packaging

			Certifications
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 1 - 19 Day

24

in Eyebrow Color

GXVE Beauty Hella on Point | GXVE Beauty

$24.00 Shop now

View description

Create natural-looking full, feathery brows with this long-wearing, transfer-proof, and sweat-proof precision eyebrow pencil.

Scored Product Attributes

24

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Artificial Fragrance Free
			Gluten Free
			Sulfate Free
			Recyclable Secondary Packaging
			Recycled Primary Packaging

			Certifications
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 1 - 19 Day

24

in Eyebrow Color

GXVE Beauty Most Def | GXVE Beauty

$24.00 Shop now

View description

Create defined and sculpted brows instantly with this easy-to-use chisel-tipped brow pencil thats long-wearing, transfer-proof, and sweat-proof.

Scored Product Attributes

24

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Artificial Fragrance Free
			Gluten Free
			Sulfate Free
			Recyclable Secondary Packaging
			Recycled Primary Packaging

			Certifications
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 1 - 19 Day

39

in Eye Liners

GXVE Beauty Line It Up | GXVE Beauty

$20.00 Shop now

View description

A clean, creamy gel eyeliner pencil with ultra-pigmented color payoff and 24-hour long-wear.

Scored Product Attributes

39

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Artificial Fragrance Free
			Gluten Free
			Sulfate Free
			Recyclable Secondary Packaging
			Recycled Primary Packaging

			Certifications
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 1 - 19 Day

24

in Mascara

GXVE Beauty Can't Stop Staring | GXVE Beauty

$20.00 Shop now

View description

An ultra-black clean mascara that lengthens, lifts, and separates from root to tip for thicker, longer, natural-looking lashes.

Scored Product Attributes

24

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Artificial Fragrance Free
			Gluten Free
			Sulfate Free
			Recyclable Secondary Packaging
			Recycled Primary Packaging

			Certifications
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 1 - 19 Day

32

in Eyeshadow

Supergoop! Shimmershade SPF 30 | Cream Eyeshadow with Sunscreen | Supergoop!

$24.00 Shop now

View description

Meet the very first eyeshadow with SPF 30, available in four shimmery shades. This long-wearing cream eyeshadow with SPF keeps eyes pretty and protected, thanks to a hybrid of mineral & clean chemical actives that protect from UV rays. It glides on seamlessly and blends perfectly without creasing, flaking or fading. Plus, it’s finger-friendly, meaning you can just swipe on with your finger and then pat into place for a lit-from-within look.

Scored Product Attributes

32

Total eQ Score

			Materials
			Vegan
			Oxybenzone Free
			Octinoxate Free
			PABA Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

24

in Eyebrow Color

Glossier Brow Flick

$18.00 Shop now

View description

A brush-tip detailing pen that fills in and defines brows

Scored Product Attributes

24

Total eQ Score

			Materials
			Vegan
			Gluten Free
			Soy Free
			Dairy Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

24

in Mascara

MERIT Beauty Clean Lash

$26.00 Shop now

View description

CLEAN | VEGAN | CRUELTY-FREE. Your go-to mascara for every day. It tints, lengthens and lifts lashes, with no smudging. Ever.

Scored Product Attributes

24

Total eQ Score

			Materials
			Paraben Free
			Vegan
			Sulfate Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Enviro

Company claims or certifies that their plastic footprint is offset by the removal of plastic waste from nature and the reduction of overall plastic usage.

24

in Eyebrow Color

MERIT Beauty Brow 1980

$24.00 Shop now

View description

CLEAN | VEGAN | CRUELTY-FREE. A nod to the brows of the 80s, this pomade adds color and volume for healthy, fluffy arches. Available in three shades.

Scored Product Attributes

24

Total eQ Score

			Materials
			Paraben Free
			Vegan
			Sulfate Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Enviro

Company claims or certifies that their plastic footprint is offset by the removal of plastic waste from nature and the reduction of overall plastic usage.

32

in Eyeshadow

Glossier Skywash

$18.00 Shop now

View description

Liquid-to-powder eyeshadow that gives a diffused, soft effect

Scored Product Attributes

32

Total eQ Score

			Materials
			Vegan
			Fragrance Free
			Gluten Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

19

in Lash Enhancers & Primers

Glow For It Lash Growth Serum

£29.99 Shop now

View description

Our lash growth serum is vegan, cruelty-free, and all-natural. Grow your dream long, luscious lashes in as little as two weeks. Grab your bottle today!

Scored Product Attributes

19

Total eQ Score

			Materials
			Vegan
			Fragrance Free
			Hormone Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Governance

This brand is owned and operated by women.

Origins

Made in United Kingdom of Great Britain and Northern Ireland

24

in Mascara

Freck Beauty Lashrocket Mascara

$26.00 Shop now

View description

Our LASHROCKET MASCARA is a conditioning and nourishing daily use mascara and serum-in-one that helps lashes appear fuller, longer and feel stronger with use. Perfect for all lash types (curly, full, straight, fine and fair), our richly-pigmented, buildable matte black formula provides smudge-free, no-clump and all-day

Scored Product Attributes

24

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Alcohol Free
			Gluten Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 1 - 19 Day

38

in Eye Liners

Freck Beauty Lashrocket Liner

$24.00 Shop now

View description

LASHROCKET Liquid Eyeliner is our jet black, highly pigmented, transfer-proof, nourishing and conditioning liner-serum formulated with lash-enhancing peptides that give you fuller, longer lashes with continued use. Our richly pigmented no-dry inkwell is partnered with an extra precise brush tip that work together to de

Scored Product Attributes

38

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Alcohol Free
			Gluten Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 1 - 19 Day

24

in Eyebrow Color

Glossier Boy Brow

$17.00 Shop now

View description

32

in Eyeshadow

Glossier Lidstar

$18.00 Shop now

View description

19

in Lash Enhancers & Primers

Vegamour GRO Lash Serum

$60.00 Shop now

View description

19

in Lash Enhancers & Primers

Vegamour GRO+ Advanced Lash Serum

$78.00 Shop now

View description

24

in Mascara

Glossier Lash Slick

$18.00 Shop now

View description

38

in Eye Liners

Glossier No. 1 Pencil

$16.00 Shop now

View description

23

in Mascara

Tower 28 MakeWaves Lengthening + Volumizing Mascara

$20.00 Shop now

View description

A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines, for the most amped-up, natural-looking lashes.

Scored Product Attributes

23

Total eQ Score

			Materials
			Lead Free
			BPA Free
			Formaldehyde Free
			Phthalates free
			Paraben Free
			Vegan
			Triclosan Free
			Fragrance Free
			Artificial Fragrance Free
			Mineral Oil Free
			Polyethylene glycols (PEGs) Free
			Petrolatum Free
			SLS Free
			Sulfate Free
			Talc Free
			Benzene Free
			Triclocarban Free
			Paraffin Free
			Hexane Free
			Coal Tar Free
			Toluene Free
			Butoxyethanol Free
			Hydroquinone Free
			Methoxyethanol (methyl cellosolve) Free
			Diazolidinyl Urea Free
			DMDM Hydantoin Free
			Resorcinol Free
			Urea Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Origins

Made in North America

50

in Eyeshadow Bases & Primers

P. Louise P.Louise Coloured Base

$13.00 Shop now

View description

50

in Eyeshadow Bases & Primers

P. Louise P.Louise Rumour Base 30ml

$23.00 Shop now

View description

23

in Eyebrow Color

P. Louise P.Louise Hold You Down Brow Fix

$20.00 Shop now

View description

37

in Eye Liners

P. Louise P.Louise Fall In Line Double Ended Liner

$15.00 Shop now

View description

23

in Eyebrow Color

P. Louise P.Louise Mini Eyebrow Pencil

$8.00 Shop now

View description

50

in Eyeshadow Bases & Primers

P. Louise P.Louise Skin Tone Cosmetic Paint

$19.00 Shop now

View description

23

in Eyebrow Color

P. Louise P.Louise Eyebrow Paint

$19.00 Shop now

View description

23

in Eyebrow Color

P. Louise P.Louise Eyebrow Gel

$12.00 Shop now

View description

23

in Eyebrow Color

P. Louise P.Louise Eyebrow Pencil

$16.00 Shop now

View description

Eyes

Scored Product Attributes

BPA Free

Formaldehyde Free

Paraben Free

Vegan

Mercury Free

Aluminum Free

Mineral Oil Free

Sulfate Free

Talc Free

Recyclable Secondary Packaging

Retinyl Palmitate Free

Microbead Free

Butylated Hydroxyanisole (BHA) Free

Resorcinol Free

Urea Free

Leaping Bunny

Good To Know - Brand Attributes

Product Recycling Programs

Scored Product Attributes

BPA Free

Formaldehyde Free

Paraben Free

Vegan

Mercury Free

Aluminum Free

Mineral Oil Free

Sulfate Free

Talc Free

Recyclable Secondary Packaging

Retinyl Palmitate Free

Microbead Free

Butylated Hydroxyanisole (BHA) Free

Resorcinol Free

Urea Free

Leaping Bunny

Good To Know - Brand Attributes

Product Recycling Programs

Scored Product Attributes

BPA Free

Formaldehyde Free

Paraben Free

Vegan

Mercury Free

Aluminum Free

Mineral Oil Free

Sulfate Free

Talc Free

Recyclable Secondary Packaging

Retinyl Palmitate Free

Microbead Free

Butylated Hydroxyanisole (BHA) Free

Resorcinol Free

Urea Free

Leaping Bunny

Good To Know - Brand Attributes

Product Recycling Programs

Scored Product Attributes

Phthalates free

Paraben Free

Petroleum Free

Vegan

BHT Free

Gluten Free

Mineral Oil Free

Polyethylene glycols (PEGs) Free

Propylene Glycol Free

Silicone Free

Talc Free

Butylated Hydroxyanisole (BHA) Free

Leaping Bunny

Good To Know - Brand Attributes

1% for the Planet Member

Scored Product Attributes

Phthalates free

Paraben Free

Petroleum Free

BHT Free

Gluten Free