in Foundation Primers

Inika Organic Certified Organic Pure Perfection Primer

$49.00 Shop now

View description

This lightweight mattifying primer has oil-absorbing properties to help create the appearance of smooth skin and minimise the appearance of pores.

Scored Product Attributes

99

Total eQ Score

			Materials
			Artificial Color Free
			Paraben Free
			Organic jojoba oil
			Organic Lemon Myrtle
			Organic Glycerin
			Vegan
			Organic Apricot
			Bismuth Oxychloride Free
			Polysorbates Free
			Artificial Fragrance Free
			Organic Aloe Vera
			Mineral Oil Free
			Polyethylene glycols (PEGs) Free
			Petrochemical Free
			Organic Lavender
			Sulfate Free
			Talc Free
			Organic Coconut Oil

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products meet the standards set by Vegan Action, ensuring they contain no animal ingredients and are not tested on animals.
			This CERT verifies that agricultural products meet the organic farming standards set by Australian Certified Organic (ACO).
			This CERT verifies that food products and production processes comply with Islamic dietary laws as set by the Halal Certification Authority (HCA) in Australia, ensuring they meet halal standards.
			Warranty: 1 - 19 Day

86

in Foundation Primers

Saie Saie Glowy Super Gel | All-Over Luminizer | Clean Highlighter

$28.00 Shop now

View description

Glow your way with Saie Glowy Super Gel. Use our lightweight luminizer as an illuminator, highlighter, primer, or for a sheer all-over glow.

Scored Product Attributes

86

Total eQ Score

			Materials
			GMO Free
			Phthalates free
			Paraben Free
			Artificial Fragrance Free
			Hydrogenated Polyisobutene Free
			Mineral Oil Free
			Oxybenzone Free
			Octinoxate Free
			Artificial Flavor Free
			Petrolatum Free
			Sulfate Free
			Talc Free
			Paraffin Free
			Butylated Hydroxyanisole (BHA) Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			This CERT verifies that companies offset more plastic waste than they produce by removing and recycling plastic from the environment.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Enviro

This brand participates in carbon offset programs to neutralize its carbon emissions.

This brand offers recycling services for its purchased products or for products within the same industry.

80

in Foundation Primers

Keys Soulcare Let Me Glow Illuminating Priming Face Serum

$26.00 Shop now

View description

Keys Soulcares hydrating priming face serum offers a sheer golden tint that complements all skin tones. It helps brighten, plump, and smooth the look of complexion.

Scored Product Attributes

80

Total eQ Score

			Materials
			Phthalates free
			Lead Free
			Formaldehyde Free
			Paraben Free
			Vegan
			Triclosan Free
			Hydroquinone Free
			Mercury Free
			Sulfate Free
			Toluene Free
			Triclocarban Free
			Nonylphenol Ethoxylates (NPEs) Free
			Coal Tar Free
			Acrylamide Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			This CERT verifies that products meet Fair Trade standards, ensuring ethical sourcing, fair wages, safe working conditions and environmental sustainability throughout the supply chain.

79

in Foundation Primers

TULA Filter Primer - Tinted Blurring Primer | TULA Skincare

$38.00 Shop now

View description

Instantly prime, smooth & even out the look of skin while getting a glowy, “filter-like” finish. Available in sheer, buildable tints that blur skin & create a radiant base for makeup, plus an untinted priming formula that doubles as a sheer, golden illuminizer. All Filter Primers are powered by clean & effective ingredients like licorice to target an uneven complexion, plus probiotic extracts to help balance skin. Formula is non-comedogenic & won’t clog pores—blend thoroughly to release its special "glow particles." It’s not just primer—it’s skincare. Find your blur!

Scored Product Attributes

79

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Mineral Oil Free
			Oxybenzone Free
			Octinoxate Free
			Petrolatum Free
			SLES Free
			SLS Free
			Recyclable Secondary Packaging
			Retinol Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that forest products are sourced from responsible forestry operations, ensuring practices that protect biodiversity, water quality and sustainable harvesting while excluding controversial sources.
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand offers recycling services for its purchased products or for products within the same industry.

This brand provides carbon neutral shipping, offsetting the carbon footprint of deliveries.

65

in Foundation Primers

Elate Prep Priming Serum

$44.00 Shop now

View description

Holding 1000x its weight in water, our Prep Primer is hydration for your skin. Use as a makeup primer for staying power and a silky finish.

Scored Product Attributes

65

Total eQ Score

			Materials
			Vegan
			Recyclable Primary Packaging

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand offers recycling services for its purchased products or for products within the same industry.

57

in Foundation Primers

Caliray so blown | caliray

$36.00 Shop now

View description

an oasis for your faces a lightweight, yet ultra-blurring complexion primer with soft touch silky feels. moisturizes and nourishes skin...

Scored Product Attributes

57

Total eQ Score

			Materials
			BPA Free
			Formaldehyde Free
			Phthalates free
			Paraben Free
			Recycled Secondary Packaging
			Mineral Oil Free
			Sulfate Free
			Recycled Primary Packaging

			Certifications
			This CERT verifies that products are made entirely from recycled materials following the standards set by the Forest Stewardship Council (FSC).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand participates in carbon offset programs to neutralize its carbon emissions.

Company claims or certifies that their plastic footprint is offset by the removal of plastic waste from nature and the reduction of overall plastic usage.

This brand offers recycling services for its purchased products or for products within the same industry.

56

in Foundation Primers

e.l.f. Cosmetics Vitamin C-Bright Face Primer | e.l.f. Cosmetics

$12.00 Shop now

View description

A 2% Vitamin C-infused face primer to brighten and even out your skin tone while gripping makeup for all-day wear!

Scored Product Attributes

56

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Triclosan Free
			Sulfate Free
			Triclocarban Free
			Nonylphenol Ethoxylates (NPEs) Free
			Hydroquinone Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products meet Fair Trade standards, ensuring ethical sourcing, fair wages, safe working conditions and environmental sustainability throughout the supply chain.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

56

in Foundation Primers

e.l.f. Cosmetics Poreless Putty Face Primer | e.l.f. Cosmetics

$10.00 Shop now

View description

e.l.f. cosmetic's skin perfecting Poreless Putty face primer is infused with hydrating Squalane helps grip your makeup for long lasting wear and help protect the skin.

Scored Product Attributes

56

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Triclosan Free
			Sulfate Free
			Triclocarban Free
			Nonylphenol Ethoxylates (NPEs) Free
			Hydroquinone Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products meet Fair Trade standards, ensuring ethical sourcing, fair wages, safe working conditions and environmental sustainability throughout the supply chain.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

51

in Foundation Primers

Glow Recipe Strawberry BHA Pore-Smooth Blur Drops

$32.00 Shop now

View description

Encapsulated BHA + strawberry enzymes visibly reduce pore size over time while mattifying tapioca and rice instantly blur. This serum + primer hybrid helps prolong makeup wear and reduce excess shine for up to 8 hours. Wear under makeup for a natural, satin finish or use as a touch up in place of blotting paper.

Scored Product Attributes

51

Total eQ Score

			Materials
			Recycled Secondary Packaging
			Formaldehyde Free
			Recyclable Primary Packaging
			Phthalates free
			Recyclable Secondary Packaging
			Paraben Free
			Vegan
			Triclosan Free
			Artificial Color Free
			Artificial Fragrance Free
			Talc Free
			Mineral Oil Free
			SLES Free
			Triclocarban Free
			Retinyl Palmitate Free
			Silicone Free
			SLS Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Enviro

This brand participates in carbon offset programs to neutralize its carbon emissions.

49

in Foundation Primers

Biome Biome Flawless Face Primer 30ml

A$28.00 Shop now

View description

Biome Flawless Face Primer 30ml. A nourishing and hydrating face primer for flawless make up application. Pure plant ingredients help balance oil production, deliver antioxidants and offer anti-inflammatory properties.Biome has created a range of cosmetics that is low-priced without compromising on performance, free from synthetic preservatives and fragrances, and without using any palm oil derivatives at all! 30ml.

Scored Product Attributes

49

Total eQ Score

			Materials
			Organic jojoba oil
			Organic Aloe Vera Juice
			Organic Cinnamon
			Organic Oregano
			Organic Rosemary
			Organic Glycerin

			Certifications
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Origins

Made in United States of America

48

in Foundation Primers

Alima Pure Smooth + Prime

$48.00 Shop now

View description

Smooth + Prime is your new favorite primer. It smoothes and mattifies the face, creating the base for seamless, long-lasting makeup application.

Scored Product Attributes

48

Total eQ Score

			Materials
			Phthalates free
			Soy Ink
			Paraben Free
			Petroleum Free
			Recycled Secondary Packaging
			Gluten Free
			Sulfate Free
			Talc Free
			Dimethicone Free

			Certifications
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Enviro

This brand participates in carbon offset programs to neutralize its carbon emissions.

This brand supports tree planting programs or plants a tree for every purchase.

Origins

Made in Italy

46

in Foundation Primers

Thrive Causemetics Nourish and protect skin with our 3-in-1 sunscreen, face primer and hydrating gel.

$38.00 Shop now

View description

Our featherlight, nourishing face primer and hydrating gel smooths, blurs and protects skin from UVA + UVB rays with SPF 37 and has a soft-touch, water-resistant and velvet-matte finish.

Scored Product Attributes

46

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Latex Free
			Artificial Fragrance Free
			Oxybenzone Free
			Palm Oil Free
			Octinoxate Free
			Soy Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

46

in Foundation Primers

The Body Shop All-in-One Instablur Primer| Make-Up | The Body Shop

$22.00 Shop now

View description

We know you don’t need to wear makeup, we think you have a gorgeous mug either way! But if looking and feeling your best means that you can live beautifully confident every day, then our Instablur™ Primer can help. It’s a handy little primer that will bring out the best in your makeup.

Scored Product Attributes

46

Total eQ Score

			Materials
			Vegan
			Recycled Secondary Packaging

			Certifications
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

46

in Foundation Primers

Thrive Causemetics Brilliant Face Brightener Illuminating Primer | Thrive Causemetics

$36.00 Shop now

View description

Our illuminating primer instantly brightens skin + helps makeup look dewy and fresh all day. Using natural, vegan + cruelty-free ingredients + powerful antioxidants, this formula reduces the appearance of dullness, dark circles and discoloration immediately + over time.

Scored Product Attributes

46

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Latex Free
			Artificial Fragrance Free
			Palm Oil Free
			Sulfate Free
			Soy Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

46

in Foundation Primers

Thrive Causemetics Filtered Effects Blurring Primer | Thrive Causemetics

$36.00 Shop now

View description

Our HD pore-blurring primer creates a makeup-gripping base that instantly smooths and fills the look of pores, texture and fine lines. Using breakthrough skincare ingredients and powerful antioxidants, our gel-to-powder formula hydrates your skin, controls oil and serves as the perfect canvas for flawless makeup.

Scored Product Attributes

46

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Latex Free
			Artificial Fragrance Free
			Palm Oil Free
			Sulfate Free
			Soy Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

46

in Foundation Primers

The Body Shop 2-in-1 Hemp Serum & Primer | Make-Up | The Body Shop

$25.00 Shop now

View description

Shop our 2-in-1 Hemp Face Serum & Primer from our range of cruelty-free vegan make-up. Feels like skincare, works like a primer.

Scored Product Attributes

46

Total eQ Score

			Materials
			Recycled Secondary Packaging

			Certifications
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

46

in Foundation Primers

RMS ReEvolve Radiance Locking Primer

$34.00 Shop now

View description

What It Is: A silicone-free, clean-powered, radiance enhancing primer. What It Does: It locks in skincare, grips makeup all day, and boosts hydration for up to 24 hours. What Makes It Special: Formulated with skin-firming Tightenyl™, moisture-rich vegetable squalane, hyaluronic acid and eggplant fruit extract, this gel-textured primer visibly smooths the skin’s appearance and leaves skin looking radiant while allowing makeup to apply flawlessly. innovative, refillable package.

Scored Product Attributes

46

Total eQ Score

			Materials
			Recycled Secondary Packaging
			Silicone Free
			Recycled Primary Packaging

			Certifications
			This CERT verifies that products are manufactured following Good Manufacturing Practices (GMP), ensuring quality, consistency and safety by controlling production processes and facilities.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand offers refill services for their products to reduce waste by allowing customers to reuse containers.

This brand offers recycling services for its purchased products or for products within the same industry.

46

in Foundation Primers

RMS Master Radiance Base

$40.00 Shop now

View description

Radiance Your Way. This flattering incandescent cream highlighter works in four ways to blur imperfections and create the ultimate glow.

Scored Product Attributes

46

Total eQ Score

			Materials
			Organic Beeswax
			Organic jojoba oil
			Recycled Secondary Packaging
			Organic Castor Seed Oil
			Organic Coconut Oil
			Recyclable Primary Packaging
			Organic Chia Seeds

			Certifications
			This CERT verifies that products are manufactured following Good Manufacturing Practices (GMP), ensuring quality, consistency and safety by controlling production processes and facilities.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand offers refill services for their products to reduce waste by allowing customers to reuse containers.

This brand offers recycling services for its purchased products or for products within the same industry.

46

in Foundation Primers

MILANI Bright Side Illuminating Primer

$11.99 Shop now

View description

Welcome to the Bright Side. Instantly brightening and illuminating, the Bright Side primer nourishes skin with antioxidant-rich Vitamin C, ProVitamin B5, Squalane and Jojoba Oil while seamlessly blurring imperfections and extending makeup wear. Banana brightening pigments in a creamy lotion texture leave skin ultra-hydrated with a radiant finish. Great for all skin tones.

Scored Product Attributes

46

Total eQ Score

			Materials
			Formaldehyde Free
			Vegan
			Triclosan Free
			Triclocarban Free
			Microbead Free
			Hydroquinone Free
			Cyclopentasiloxane Free
			Cyclotetrasiloxane Free
			Glutaral Free
			Isothiazolinone Microbiocides Free
			Quaternium-15 Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

45

in Foundation Primers

Rare Beauty Always An Optimist Illuminating Primer

$28.00 Shop now

View description

Shop our cooling, water-based Illuminating Primer. It smoothes, hydrates, & illuminates skin, prepping you for makeup that looks and feels its best all day.

Scored Product Attributes

45

Total eQ Score

			Materials
			Recycled Secondary Packaging
			Formaldehyde Free
			Paraben Free
			Vegan
			PTFE Free
			Oxybenzone Free
			Octinoxate Free
			Recyclable Secondary Packaging
			Retinyl Palmitate Free
			Butylated Hydroxyanisole (BHA) Free
			Sodium Hydroxymethylglycinate Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

45

in Foundation Primers

MILANI Erase Base Blemish Control Primer

$13.99 Shop now

View description

Get skin perfectly prepped and say bye-bye breakouts with Erase Base Blemish Control Primer. This primer was built to control blemishes and oil all while providing a breakout-friendly base between your skin and makeup. Can your primer do this? Enhanced with proven acne fighters like 2% Salicylic Acid, the lightweight gel texture helps extend makeup wear and control oil throughout the day.

Scored Product Attributes

45

Total eQ Score

			Materials
			Formaldehyde Free
			Triclosan Free
			Triclocarban Free
			Microbead Free
			Hydroquinone Free
			Cyclopentasiloxane Free
			Cyclotetrasiloxane Free
			Glutaral Free
			Isothiazolinone Microbiocides Free
			Quaternium-15 Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 20 - 34 Day

45

in Foundation Primers

REN Clean Skincare Perfect Canvas Clean Primer

$49.00 Shop now

View description

Minimize the appearance of pores, maximize makeup. A silicone-free clean primer that smooths skin and holds onto the makeup for longer-lasting wear. Clean Primer plumps, mattifies, and minimizes fine lines, to dramatically improve skin smoothness. It creates the perfect base for long-lasting makeup. Skin-boosting extracts help balance good bacteria promoting a healthy microbiome on your skin’s surface.

Scored Product Attributes

45

Total eQ Score

			Materials
			Paraben Free
			DEA Free
			Polyethylene glycols (PEGs) Free
			Petrochemical Free
			Silicone Free
			Sulfate Free
			Recyclable Primary Packaging
			Triethanolamine(TEA) Free
			Urea Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 45 - 90 Day

45

in Foundation Primers

Cheekbone Beauty Illuminating Primer Stick

$35.00 Shop now

View description

You’ll have the perfect glow when you use this clean, lightweight, vegan primer! Use as a primer under makeup by applying to clean, moisturized skin, creating a prepped and smooth canvas. You can also use our Starlight Illuminating Primer Stick on its own for the perfect lit-from-within sheen that lasts all day long.

Scored Product Attributes

45

Total eQ Score

			Materials
			Vegan
			Recycled Primary Packaging

			Certifications
			This CERT recognizes businesses that meet high standards of social and environmental performance, accountability and transparency as certified by B Lab.
			Warranty: 1 - 19 Day

Good To Know - Brand Attributes

Enviro

This brand supports tree planting programs or plants a tree for every purchase.

Governance

This brand is owned and operated by women.

44

in Foundation Primers

Pacifica Glowy Vitamin C Skin Solve Primer

$16.00 Shop now

View description

Prime, blur and brighten skin with our illuminating makeup base that combines the skincare results of a vitamin C serum, and the power of a primer. Help the appearance of uneven texture and skin tone for a dewy, smooth canvas.

Scored Product Attributes

44

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Gluten Free
			Mineral Oil Free
			Propylene Glycol Free
			Silicone Free
			Talc Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

44

in Foundation Primers

Pacifica Vegan Collagen Skin Solve Primer

$14.00 Shop now

View description

Your best skin, solved. This silicone-free face primer serum is infused with vegan collagen and formulated with skin-loving ingredients including hyaluronic acid, caffeine and jasmine & orange flower extract to help improve skin texture & hydration, while light-reflecting pigments softly blur skin for radiant,

Scored Product Attributes

44

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Gluten Free
			Mineral Oil Free
			Propylene Glycol Free
			Talc Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

28

in Foundation Primers

Milk Makeup Hydro Grip Hydrating Makeup Primer | Milk Makeup

$20.00 Shop now

View description

Shop our hydrating face primer for dry skin and all skin types. Award-winning makeup primer with a clear gel formula helps smooth skin and hold makeup all day.

Scored Product Attributes

28

Total eQ Score

			Materials
			Paraben Free
			BPA Free
			Formaldehyde Free
			Vegan
			Mercury Free
			Aluminum Free
			Mineral Oil Free
			Resorcinol Free
			Silicone Free
			Urea Free
			Retinyl Palmitate Free
			Microbead Free
			Sulfate Free
			Talc Free
			Recyclable Secondary Packaging
			Butylated Hydroxyanisole (BHA) Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand offers recycling services for its purchased products or for products within the same industry.

28

in Foundation Primers

Milk Makeup Pore Eclipse Mattifying + Blurring Makeup Primer | Milk Makeup

$20.00 Shop now

View description

Shop our best mattifying primer for oily skin and shine control. This pore blurring primer helps minimize pores, smooth skin, and hold makeup.

Scored Product Attributes

28

Total eQ Score

			Materials
			Aluminum Free
			BPA Free
			Urea Free
			Formaldehyde Free
			Paraben Free
			Vegan
			Resorcinol Free
			Microbead Free
			Mercury Free
			Mineral Oil Free
			Silicone Free
			Sulfate Free
			Talc Free
			Butylated Hydroxyanisole (BHA) Free
			Recyclable Secondary Packaging
			Retinyl Palmitate Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand offers recycling services for its purchased products or for products within the same industry.

27

in Foundation Primers

ILIA Beauty ILIA Primer - Serum Primer | ILIA Beauty

$52.00 Shop now

View description

Shop ILIAs True Skin Radiant Priming Serum, a silicone-free primer that helps firm, moisturize, and soothe skin to create a perfect base for makeup application.

Scored Product Attributes

27

Total eQ Score

			Materials
			Silicone Free
			Phthalates free
			Paraben Free
			Petroleum Free
			BHT Free
			Gluten Free
			Mineral Oil Free
			Polyethylene glycols (PEGs) Free
			Propylene Glycol Free
			Talc Free
			Butylated Hydroxyanisole (BHA) Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

25

in Foundation Primers

GXVE Beauty All Time Prime | GXVE Beauty

$48.00 Shop now

View description

Create a smooth, dewy complexion with this hydrating, lightweight, non-comedogenic, multi-use skin-prepping & priming oil.

Scored Product Attributes

25

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Artificial Fragrance Free
			Gluten Free
			Sulfate Free
			Recyclable Secondary Packaging
			Recycled Primary Packaging

			Certifications
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 1 - 19 Day

25

in Foundation Primers

Huda Beauty GloWish Blur Jam Silicone - Free Smoothing Primer | HUDA BEAUTY

$33.00 Shop now

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An instantly smoothing, mattifying, and breathable primer thats silicone - free and jam - packed with skin - loving ingredients for all - day hydration and 12 - hour pore - blurring power!

Scored Product Attributes

25

Total eQ Score

			Materials
			Fragrance Free
			Alcohol Free
			Silicone Free
			Recyclable Secondary Packaging
			Recycled Primary Packaging

			Certifications
			This CERT verifies that products are made from a mix of materials including FSC-certified wood, recycled content and controlled wood from responsible sources according to the standards of the Forest Stewardship Council (FSC).
			Warranty: 20 - 34 Day

25

in Foundation Primers

Freck Beauty RICH BITCH SERUM

$38.00 Shop now

View description

Meet RICH BITCH Protect + Prime Serum, a multi-benefit serum primer that protects, hydrates and rejuvenates skin, creating a smooth canvas for all day makeup wear. Shop now!

Scored Product Attributes

25

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			Vegan
			Alcohol Free
			Gluten Free

			Certifications
			This CERT verifies that products are cruelty-free, ensuring they are not tested on animals at any stage of development.
			Warranty: 1 - 19 Day

23

in Foundation Primers

Huda Beauty Water Jelly Hydrating Primer | HUDA BEAUTY

$33.00 Shop now

View description

22

in Foundation Primers

100% PURE Mattifying Primer

$45.00 Shop now

View description

A clean and silicone-free primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Skin healthy ingredients make this the perfect makeup primer for both face and eyes, to soften and smooth skin before you apply makeup.

Scored Product Attributes

22

Total eQ Score

			Materials
			Gluten Free
			Silicone Free
			Organic Aloe Vera

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand supports tree planting programs or plants a tree for every purchase.

Origins

Made in United States of America

20

in Foundation Primers

wet n wild 5 in 1 Essence Primer Liquid - wet n wild Beauty

$7.99 Shop now

View description

Skincare and makeup merge into one with the help of this water-based primer essence with 5 skincare benefits. This primer gently smooths and conditions while prepping your skin for makeup. Infused with calendula extract, rose water, and galactomyces, this primer helps skin look and feel radiant with a luminous glowy finish.

Scored Product Attributes

20

Total eQ Score

			Materials
			Paraben Free
			Vegan
			Fragrance Free

			Certifications
			This CERT verifies that beauty and personal care products are not tested on animals at any stage of production, meeting the cruelty-free standards set by People for the Ethical Treatment of Animals (PETA).
			Warranty: 1 - 19 Day

20

in Foundation Primers

City Color Cosmetics Clear Canvas Primer

$6.00 Shop now

View description

20

in Foundation Primers

City Color Cosmetics Hydrate Me Primer

$6.00 Shop now

View description

6

in Foundation Primers

Giovanni Eco Chic Beauty D:TOX SYSTEM REPLENISHING FACIAL PRIME & SETTING MIST | Giovanni Cosmetics

$10.99 Shop now

View description

Won't leave a shine Conveniently fits into purse or bag Easy to use Formulated with certified organic extracts Vegan Friendly Due to the chain of supply, certain Giovanni products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product.

Scored Product Attributes

6

Total eQ Score

			Materials
			Phthalates free
			Paraben Free
			SLES Free
			SLS Free
			Organic Aloe Vera Juice
			Organic Tea
			Organic Fig
			Organic Acai Fruit Extract
			Organic Goji

			Certifications
			Warranty: 45 - 90 Day

Good To Know - Brand Attributes

Enviro

This brand supports initiatives to protect water resources and reduce water consumption.

Governance

This brand is veteran-owned, meaning it is owned and operated by military veterans.

Origins

Made in California, United States of America

6

in Foundation Primers

Toups and Co Organics Flawless Face Primer

$46.00 Shop now

View description

Does your face primer have antioxidants? It does now. One pump of our super-concentrated serum is enough to prep your skin—providing smooth application and a healthy dose of moisture and nourishment.

Scored Product Attributes

6

Total eQ Score

			Materials
			GMO Free
			Organic jojoba oil
			Artificial Color Free
			Artificial Fragrance Free
			Organic Cinnamon
			Organic Oregano
			Organic Rosemary
			Organic Glycerin
			Organic Aloe Vera

			Certifications
			Warranty: 20 - 34 Day

Good To Know - Brand Attributes

Origins

Made in Alabama, United States of America

4

in Foundation Primers

Lawless Beauty Set the Stage 3-in-1 Silicone-Free Hyrdrating Priming Serum | LAWLESS Beauty

$32.00 Shop now

View description

This clean three-in-one, silicone-free makeup primer, moisturizer, and serum is packed with antioxidant-rich skincare ingredients like Rosehip Seed Oil. The formula provides lightweight hydration and soothing benefits, while setting your skin up for perfect makeup application. Cruelty-free and gluten-free.

Scored Product Attributes

4

Total eQ Score

			Materials
			BHT Free
			Paraben Free
			Lead Free
			Silicone Free
			Chromium Free
			Carbon Black Free
			Phthalates free
			Sulfate Free
			Siloxanes Free
			Petroleum Free
			Vegan
			Talc Free
			Butylene Glycol Free
			Arsenic Free
			Polyethylene glycols (PEGs) Free
			Fragrance Free
			Mineral Oil Free
			Butylated Hydroxyanisole (BHA) Free
			Benzene Free
			Oxybenzone Free
			Octinoxate Free

			Certifications
			Warranty: 20 - 34 Day

3

in Foundation Primers

Fenty Beauty Pro Filt'r Instant Retouch Primer Soft Matte

$36.00 Shop now

View description

Shop Fenty Beauty's Pro Filt'r Instant Retouch Primer. This makeup primer smooths away pores, visibly evens skin tone and texture, and instantly absorbs shine. A universal makeup primer for all skin types, this shine-stopping, pore-diffusing primer smooths the way for better foundation application and longer wear with an instant retouch effect.

Scored Product Attributes

3

Total eQ Score

			Materials
			Paraben Free
			Phthalates free
			Lead Free
			Formaldehyde Free
			Vegan
			PFAS Free
			PTFE Free
			SLS Free
			SLES Free
			Triethanolamine(TEA) Free
			DEA Free
			Gluten Free
			Paraffin Free
			MEA Free
			Mineral Oil Free

			Certifications
			Warranty: 20 - 34 Day

Foundation Primers

Scored Product Attributes

Artificial Color Free

Paraben Free

Organic jojoba oil

Organic Lemon Myrtle

Organic Glycerin

Vegan

Organic Apricot

Bismuth Oxychloride Free

Polysorbates Free

Artificial Fragrance Free

Organic Aloe Vera

Mineral Oil Free

Polyethylene glycols (PEGs) Free

Petrochemical Free

Organic Lavender

Sulfate Free

Talc Free

Organic Coconut Oil

PETA: Crueltyfree Beauty Without Bunnies Program

Certified Vegan

Australian Certified Organic

Halal Certification Authority (HCA) Australia

Scored Product Attributes

GMO Free

Phthalates free

Paraben Free

Artificial Fragrance Free

Hydrogenated Polyisobutene Free

Mineral Oil Free

Oxybenzone Free

Octinoxate Free

Artificial Flavor Free

Petrolatum Free

Sulfate Free

Talc Free

Paraffin Free

Butylated Hydroxyanisole (BHA) Free

Leaping Bunny

FSC MIX

Plastic Negative Certified

Good To Know - Brand Attributes

1% for the Planet Member

Carbon Offset Programs

Product Recycling Programs

Scored Product Attributes

Phthalates free

Lead Free

Formaldehyde Free

Paraben Free

Vegan

Triclosan Free

Hydroquinone Free

Mercury Free

Sulfate Free

Toluene Free

Triclocarban Free

Nonylphenol Ethoxylates (NPEs) Free

Coal Tar Free

Acrylamide Free

PETA: Crueltyfree Beauty Without Bunnies Program

Leaping Bunny

Fair Trade Certified

Scored Product Attributes

Phthalates free

Paraben Free

Mineral Oil Free

Oxybenzone Free

Octinoxate Free

Petrolatum Free

SLES Free

SLS Free

Recyclable Secondary Packaging

Retinol Free

PETA: Crueltyfree Beauty Without Bunnies Program

Sustainable Forestry Initiative (SFI): Certified Sourcing

FSC MIX

Good To Know - Brand Attributes

Product Recycling Programs